Digital Marketing

HFA-QCS_GeoFraming vs GeoFencing
Home Furnishings User
Quick Click Solutions: Geo-Framing vs. Geo-Fencing

Jamie Gaston, VP of Client Services with Esquire Advertising outlines the core differences between Geo-Framing and Geo-Fencing and shows you how to find more of your target customer through your digital marketing in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.

Target Audience Analysis_HFA blog
The Strategic Peacock
Your Target Audience is People, Power, & Influence

When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy

HFA-QCS_Reach Your Audience with Over the Top Advertising
Home Furnishings User
Quick Click Solutions: Reach Your Audience with Over the Top Advertising

Fredy Wright, Digital Director at Conquest Digital Solutions, helps you understand over-the-top advertising (OTT) and how it can be one of the best tools to reach your target audience where they are in the new digital marketing landscape. CLICK HERE for more digital marketing resources from HFA.

Geo-fencing vs Geo-framing_HFA blog image
Esquire Advertising
Geo-Framing vs. Geo-Fencing

Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an

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