Today’s furniture shoppers bounce between browsing sofas on Instagram at midnight and testing fabric swatches in your showroom on the weekend. They expect this journey to be smooth, regardless of where they interact with your brand, and unified commerce makes that possible. But behind the scenes, many furniture retailers struggle
CITY Furniture has built its business on three clear values: style, value, and customer experience. The Florida-based company got its start in the 1970s as Waterbed City. Since then, it has grown into a top home furnishings retailer with 24 showrooms and a strong e-commerce business. The team is always
Today, every marketing dollar counts, and department heads are held accountable for those dollars, making every decision count. For home furnishings retailers navigating long sales cycles, high price points, and increasingly digital-savvy shoppers, the path to growth no longer succeeds with guesswork or weeks to months of trial and error.
eCommerce has transformed how people shop, offering convenience, variety, and competitive pricing. With just a few clicks, consumers can browse and purchase products from anywhere they are. However, despite the undeniable success of online shopping, many eCommerce brands are now recognizing the value of having a physical presence as a
In today’s crowded online marketplace, consumers are overwhelmed with choices. To stand out, furniture retailers must offer an eCommerce experience that gives consumers the engaging and intuitive journey they have come to expect. This means understanding your customer’s needs and making every step seamless and enjoyable, from discovery to browsing
Today, having a website that does not deliver a seamless eCommerce experience is not optional for furniture retailers looking to attract and retain customers. The customer journey has morphed dramatically, with many starting—and sometimes completing—their purchasing journey online. Independent, local furniture retailers who prioritize their website’s eCommerce experience can set
The furniture retail industry is evolving rapidly, driven by changing consumer preferences, digital transformation, and global economic factors. While large retailers have the resources to adapt, small and medium-sized furniture retailers face unique challenges in staying competitive. To remain viable, they must adapt to these shifts, ensuring they meet customer
You have invested in a high-quality furniture collection, built a visually appealing website, and attracted plenty of shoppers. Yet, despite full carts, too many customers leave without completing their purchase. Website Cart abandonment is likely the issue if your store is experiencing strong traffic but low conversions. Understanding why shoppers
In today’s digital marketplace, furniture retailers face a critical decision: modernize their online presence or risk falling behind. As consumers increasingly begin their furniture shopping journey online, an outdated eCommerce platform has become a significant liability for retailers who delay migration to more advanced solutions like Shopify or BigCommerce. The
Home furnishing businesses like yours are taking the plunge into ecommerce every day by setting up simple online shops. If you’ve decided to push into online retail, too, then figuring out how best to accept online payments will likely be a big piece of the puzzle. Yes, selling a brick-and-mortar
You haven’t missed anything — and we’re still watching closely for you. While there have been no new developments since
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
In Shakespeare’s King Lear, an aging king divides his kingdom among his daughters based on flattery. The daughter who speaks
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
