Today, every marketing dollar counts, and department heads are held accountable for those dollars, making every decision count. For home furnishings retailers navigating long sales cycles, high price points, and increasingly digital-savvy shoppers, the path to growth no longer succeeds with guesswork or weeks to months of trial and error.
eCommerce has transformed how people shop, offering convenience, variety, and competitive pricing. With just a few clicks, consumers can browse and purchase products from anywhere they are. However, despite the undeniable success of online shopping, many eCommerce brands are now recognizing the value of having a physical presence as a
In today’s crowded online marketplace, consumers are overwhelmed with choices. To stand out, furniture retailers must offer an eCommerce experience that gives consumers the engaging and intuitive journey they have come to expect. This means understanding your customer’s needs and making every step seamless and enjoyable, from discovery to browsing
Today, having a website that does not deliver a seamless eCommerce experience is not optional for furniture retailers looking to attract and retain customers. The customer journey has morphed dramatically, with many starting—and sometimes completing—their purchasing journey online. Independent, local furniture retailers who prioritize their website’s eCommerce experience can set
The furniture retail industry is evolving rapidly, driven by changing consumer preferences, digital transformation, and global economic factors. While large retailers have the resources to adapt, small and medium-sized furniture retailers face unique challenges in staying competitive. To remain viable, they must adapt to these shifts, ensuring they meet customer
You have invested in a high-quality furniture collection, built a visually appealing website, and attracted plenty of shoppers. Yet, despite full carts, too many customers leave without completing their purchase. Website Cart abandonment is likely the issue if your store is experiencing strong traffic but low conversions. Understanding why shoppers
In today’s digital marketplace, furniture retailers face a critical decision: modernize their online presence or risk falling behind. As consumers increasingly begin their furniture shopping journey online, an outdated eCommerce platform has become a significant liability for retailers who delay migration to more advanced solutions like Shopify or BigCommerce. The
Home furnishing businesses like yours are taking the plunge into ecommerce every day by setting up simple online shops. If you’ve decided to push into online retail, too, then figuring out how best to accept online payments will likely be a big piece of the puzzle. Yes, selling a brick-and-mortar
The sofa you curl up on, the table you share meals on, the mirror you give that one last look before you head out the door—furniture is part of our everyday lives, from the special moments to the beautifully mundane. And how we select these items is changing. eCommerce is
Why Cart Abandonment Might Be Happening and How to Fix It It’s time to meet with the web and marketing team, and you’re faced with the same awful question. It’s positive that you don’t want to know the answer, but you ask it anyway: “How many abandoned checkouts this week?”
You don’t need another research firm telling you what happened last quarter. You need a heads-up on what’s coming so
Defining Roles, Purpose, and a Path to Leadership Bringing a son, daughter, or younger family member into your retail furniture
HFA Monitoring Impact and Gathering Intel Details are beginning to be released of the recent White House announcements of planned
Seeing clearly is one of the biggest aspirations for today’s retailers, and nowhere is this more critical than in logistics.
The Home Furnishings Association (HFA) is closely following the latest developments surrounding the ongoing Supreme Court hearings on the legality
Merchandising Trends: Creating Inspiring Retail Spaces that Drive Sales Your showroom is more than just a display—it’s your most powerful sales tool. Join us
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
