Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to visual inspiration, social interaction, and search-driven purchasing decisions, selecting the right marketing channels is crucial for success. Digital marketing platforms like Instagram, Pinterest, Facebook, Google Ads, Houzz, YouTube, and email
CITY Furniture has built its business on three clear values: style, value, and customer experience. The Florida-based company got its start in the 1970s as Waterbed City. Since then, it has grown into a top home furnishings retailer with 24 showrooms and a strong e-commerce business. The team is always
Let’s assume that you took some steps to get the right traffic to your website. You focused on SEO, served great ads, and targeted the right people – now what? The real challenge—and opportunity—lies in engaging visitors and purchase conversion into customers. Having an “okay” website isn’t good enough for
According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than just displaying products, it’s about presenting them in a way that appeals to your target audience, leveraging personalization, and guiding shoppers seamlessly through the buying journey. Let’s explore how to
The world is consumer-driven and constantly changing. Enticing customers to your furniture store with traditional marketing methods (or even online) is becoming harder every year. We’ve got you covered if you’re struggling with ideas to improve your furniture store marketing. Check out these 8 tips to supercharge your market penetration
In every industry, more and more of the customer journey is taking place online. The same is true for the furniture shopping experience. Whether that journey starts on a mobile device, browsing a website and asking questions about current inventory, or a Google search for customer reviews to find out
The Future of E-commerce: A Case Study of a Virtual Showhouse with 12 Celebrated Interior Designers of USA with overall 6.5M+ Followers The e-commerce landscape is rapidly transforming, presenting fresh opportunities and challenges for retailers and brands alike. The shift to online shopping has altered consumer expectations, particularly in the
Social media platforms have become pivotal for retailers to reach their target audience and drive engagement. Among these platforms, Pinterest stands out as a powerful tool, particularly for furniture retailers. With its visually oriented interface and vast user base seeking inspiration for home decor, Pinterest offers a unique opportunity for
BUILD IT AND THEY WILL COME: Retail Experiences, Connection, and Inspiration Currently, 1 in 3 Americans is eyeing furniture or mattress purchases. In a digital age where convenience rules and shoppers can effortlessly buy furniture without leaving the comfort of their homes, the way to drive in-store traffic demands a
In an industry where design inspiration and shopper trust drive every sale, a well-run company blog can be one of
In furniture retail, delivery damage isn’t just a logistical hiccup—it’s a broken promise. The customer’s excitement turns to disappointment, the
Ever-mounting expectations of instant gratification have shaped our consumer landscape. The boss needs a project ASAP, and you need coffee
Defining Roles, Purpose, and a Path to Leadership Bringing a son, daughter, or younger family member into your retail furniture
For small and mid-sized furniture retailers in the U.S., the old rule “buy deep to get a better price” has
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
Stop the Loss: Proven Strategies to Cut Damage and Returns Furniture damage and customer returns don’t just cut into profits, they can also weaken
Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From managing generational
Furniture damage and customer returns don’t just cut into profits, they can also weaken customer satisfaction and long-term loyalty. In
