In an era where the convenience of eCommerce is ever-rising, brick-and-mortar stores face the ongoing challenge of attracting customers through their doors. Studies show that foot traffic numbers have been slow to bounce back following the COVID-19 pandemic in 2020, and early 2023 data shows that foot traffic has decreased
Home furnishings retailers must create strategies for driving traffic to their physical stores as a critical component of their overall business strategy. While online shopping is gaining popularity, many customers still prefer to see and touch products in person before purchasing. In this blog post, we’ll explore ways home furnishings
SMS marketing for furniture retailers is crucial to any modern retail business’s strategy. Text messages have a high open rate, and they help your clients feel more connected to your business. Get a quick refresher on SMS marketing, then look at how businesses use it today—from real-world examples to templates
As a home furnishings retailer, it’s important to stay up to date on the most effective advertising strategies. That means looking into campaigns that can capture and engage audiences, build brand awareness, and increase revenue. Pinterest Ads for home furnishings retailers is an often-overlooked platform in this landscape but could
Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to
Let’s be honest with ourselves for a moment. The pandemic changed us. Our thought processes about everything from when someone coughs to our casual interactions with our colleagues to the way we eat, the way we engage, and indeed the way we shop and, more than anything – the way
The home furnishings market is changing. What was once an in-person-only experience of feeling and touching fabrics is now done online for many people. The size of the global e-commerce furniture store market is projected to cross $40 billion by 2030. Shoppers are now driven more than ever by convenience.
Engaging visuals are critical for your e-commerce site. They help increase time on the page, engagement with product pages, add-to-cart rates, and, ultimately, conversion rates. But getting shoppers to your site is half the battle. Whether you are using organic social media posts, paid social media campaigns, email sequences, display
Changing patterns of consumer behavior means furniture retailers now, more than ever, need to focus on engaging more deeply with their customers to build loyalty, drive in-store and online traffic, and uncover a steady flow of sales and marketing opportunities. New research by Package AI investigates the role of engagement
Home furnishings retailers are discovering the power of text marketing messages to communicate effectively and revitalize their sales. By utilizing this powerful tool, they can innovatively engage with customers while creating opportunities for increased traffic and revenue growth. Here are six ways to use text to drive retail sales: Driving
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
