Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and where to open new locations. But over time, those instincts have been sharpened by something even more powerful: retail data. And today, even independent retailers can harness analytics in ways
In the years since ChatGPT’s rise to prominence, new AI products and AI methods have taken nearly every industry by storm. Unsurprisingly, the marketing industry has also experienced radical changes on every level, from how advertisements are built to how these ads are delivered to potential customers. With cutting-edge AI-powered
In an era where the convenience of eCommerce is ever-rising, brick-and-mortar stores face the ongoing challenge of attracting customers through their doors. Studies show that foot traffic numbers have been slow to bounce back following the COVID-19 pandemic in 2020, and early 2023 data shows that foot traffic has decreased
What is Digital Advertising? Digital advertising refers to marketing completed through online channels (e.g., websites, streaming platforms, email, etc.). It can come in a wide range of formats, like search engine marketing (SEM), display ads, paid social ads, and more. Over the last decade, the popularity of digital advertising has
Video streaming has taken the world by storm. Today, nearly every home has a subscription to Netflix, with other streaming services such as Disney+, Apple TV+, Amazon Prime Video, and Hulu on the rise. Now, you can watch as many episodes as you want, whenever you want, with on-demand subscription
High Point, NC- Esquire Advertising has been named the 2023 Partner of the Year by the Home Furnishings Association (HFA). This recognition as one of the industry’s highest achievers is amongst the most prestigious awards in home furnishings. Esquire Adverting was judged by a panel of industry professionals on seven
For any successful business, having a robust online presence is essential. Good SEO practices can help your marketing team capture visibility and boost growth for your store. After all, the better your store’s website performs in search engines, the easier it is to get paying customers to visit it –
Learn how to create loyal customers with these tips for enhancing the shopping experience by Steve Greenberg with SpaceRX. Explore design and merchandising strategies that will make your store stand out from the competition and keep customers coming back.
Esquire Advertising discusses how to increase sales for your store by turning your customers into social influencers.
Don’t stop advertising. Eric Grindley with Esquire Advertising shows you how to drive traffic in a slowing economy.
Simple, powerful leadership principles that drive performance and engagement on the sales floor and beyond. Whether you’re managing a large
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
Today’s furniture shoppers bounce between browsing sofas on Instagram at midnight and testing fabric swatches in your showroom on the
What if you’re sitting on one of your store’s most valuable marketing assets—and not using it? If you’re like most
In an industry where design inspiration and shopper trust drive every sale, a well-run company blog can be one of
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
