In a business where visual storytelling is everything, furniture retailers and manufacturers are increasingly turning to AI image generation to improve how they work and sell. While AI has made headlines for writing content or automating customer support, its most transformative impact in the home furnishings space may be in
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and where to open new locations. But over time, those instincts have been sharpened by something even more powerful: retail data. And today, even independent retailers can harness analytics in ways
Data was supposed to make decisions easier. So why do your dashboards seem to show you more ways to stay confused? If you’re a furniture retailer, you’re likely swimming in data—web traffic reports, CRM systems, sales figures, customer feedback, etc. Yet, instead of providing clarity, too much data leads to
Shaving cost per asset while maximizing revenue is a top priority for home furnishings retailers today. To help achieve this, 3D content creation can be a game‑changer, enhancing virtually every stage of your product program to drive stronger bottom‑line results. Here’s why: 1. Dramatically Reduce Cost Per Asset Traditional photography—studio
What if you’re sitting on one of your store’s most valuable marketing assets—and not using it? If you’re like most furniture retailers, your POS system holds a goldmine of customer data. But it’s probably being used for little more than tracking inventory or printing receipts. Meanwhile, your marketing team is
Today, every marketing dollar counts, and department heads are held accountable for those dollars, making every decision count. For home furnishings retailers navigating long sales cycles, high price points, and increasingly digital-savvy shoppers, the path to growth no longer succeeds with guesswork or weeks to months of trial and error.
Differentiation is key in today’s competitive home furnishings market. Furniture retailers increasingly turn to private labeling and exclusive product partnerships with manufacturers as strategic tools to stand out, build brand equity, and improve margins. For store owners, general managers, and buyers alike, the opportunity to offer something your competitors can’t
Use Your Customer List for Advanced Digital Targeting Lists are a staple in our daily lives—for groceries, task management, or home renovation planning. In digital advertising, lists play a pivotal role in targeting specific audiences with personalized messages. For furniture businesses, leveraging list-based advertising can help attract new customers, re-engage
Retail marketing enters a transformative era driven by rapid technological advancements, evolving consumer expectations, and an intensified demand for personalization, convenience, and sustainability. As we look ahead to 2025 and beyond, retailers must navigate a dynamic environment where innovation and adaptability are no longer optional but essential. From AI-powered personalization
As a home furnishings retailer, every dollar counts when it comes to marketing. You want to ensure that your efforts lead to tangible results, whether increased sales, more leads, or a stronger brand presence. Measuring your digital marketing campaigns’ return on investment (ROI) is essential to knowing what works, what
In today’s retail landscape, where demands are constantly increasing and productivity is key, the role of a manager has become
The U.S. retail landscape remains uneven, with strong consumer spending in categories like motor vehicles, parts, and building materials—likely driven
At a time when economic uncertainty holds consumers back from spending, it’s crucial to offer a shopping experience that drives
The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1,
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
