You want to succeed. Guess what? The HFA can help! The Home Furnishings Association is an organization for business owners and companies who want more than what they can create or find on their own. From a membership perspective, because retailers want more, I’ve always thought association members were winners.
For years golf and business have gone hand in hand. There’s something about two people getting to know one another on a golf course. After all, you’re only hitting the ball for small amount of time for the four hours you’re on a course. You might as well talk about
Truck driver, salesman, floor sweeper. These days George Perry does a little bit of everything at Sherwood House Furniture. All of them with a smile. For every home furnishings worker who has fielded a call from a cranky customer demanding to know when the sofa they ordered three months ago
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
