AI can sometimes seem abstract or even far-fetched, but its power in digital marketing is undeniable—especially in the furniture industry. Despite its complexity, AI for furniture marketing offers tremendous benefits for online advertising, transforming how businesses connect with their target audiences. At its core, AI leverages machine learning to optimize
The Furniture Industry is Invited to Participate The American Home Furnishings Alliance (AHFA) announces the first annual Furniture Safety Week will be October 7-11, 2024. This initiative is designed to engage all segments of the home furnishings industry in public conversation about home safety and potential hazards that involve residential
In the home furnishings industry, setting effective sales goals and targes is critical for driving growth, maintaining a competitive edge, and ensuring long-term success. Unlike other retail sectors, where products are often smaller and have a quicker turnover, furniture, and mattress sales involve larger, high-ticket items that typically have longer
As a furniture or mattress store owner or manager, you know how crucial it is to stay on top of your sales numbers. But simply tracking sales isn’t enough—you need to analyze the data to understand trends, customer preferences, and areas for improvement. Analyzing sales will help you make informed
2024 HFA DC Fly-In Recap In the heart of the nation’s capital, Washington DC, the HFA Government Relations Action Team embarked on a mission to champion the interests of the furniture industry. Through pivotal meetings with key legislators and policymakers, the team delved into pressing issues ranging from safety standards
JB Hunt was honored with the 2024 Home Furnishings Association Partner of the Year Award in a Spring High Point Furniture Market ceremony. This accolade was a testament to their commitment to service and long-standing dedication to the home furnishings industry. A Legacy of Innovation and Growth With over six
Ashley Furniture Industries Recognized as the First HFA Manufacturer of the Year Ashley Furniture Industries has established itself as a leader in the home furnishings industry and a deserving recipient of the first HFA Manufacturer of the Year award. Ashley has achieved remarkable growth and sustained success through a strong
NFM’s Shane Pohlman is not just a leader in the home furnishings industry; he’s a game-changer who brings a vibrant mix of creativity, innovation, and passion to every project he undertakes and has been awarded the 2024 Home Furnishings Emerging Star Award. His journey began as Director of Furniture for
The team at RC Willey thought the best way to honor their president, Jeff Child, and host the awarding of the HFA Trailblazer of the Year award was to bring team members from around the company to an event at their headquarters in Salt Lake City. It is no wonder.
Show Me St. Louis is a mid-morning television show capturing the pulse of the city. On a recent episode, Mueller Furniture was highlighted as HFA’s Retailer of the Year (under 50 employees), showcasing their values and dedication to the community. With a legacy dating back to 1927, Mueller Furniture’s current
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
