Week of March 7, 2025 As home furnishings retailers, staying informed about legislative and trade developments is crucial for navigating our industry’s evolving landscape. This week, several significant actions by the U.S. government have emerged, potentially influencing our industry now and in the future. 1. Implementation of New Tariffs on
Staying Informed and Getting Involved: What Home Furnishings Retailers Need to Know Today, home furnishings retailers face growing challenges from legislative shifts, executive orders, and trade policies. The Home Furnishings Association (HFA) serves as the industry’s trusted source for timely and actionable legislative advocacy insights, ensuring furniture retailers are prepared
AI can sometimes seem abstract or even far-fetched, but its power in digital marketing is undeniable—especially in the furniture industry. Despite its complexity, AI for furniture marketing offers tremendous benefits for online advertising, transforming how businesses connect with their target audiences. At its core, AI leverages machine learning to optimize
The Furniture Industry is Invited to Participate The American Home Furnishings Alliance (AHFA) announces the first annual Furniture Safety Week will be October 7-11, 2024. This initiative is designed to engage all segments of the home furnishings industry in public conversation about home safety and potential hazards that involve residential
In the home furnishings industry, setting effective sales goals and targes is critical for driving growth, maintaining a competitive edge, and ensuring long-term success. Unlike other retail sectors, where products are often smaller and have a quicker turnover, furniture, and mattress sales involve larger, high-ticket items that typically have longer
As a furniture or mattress store owner or manager, you know how crucial it is to stay on top of your sales numbers. But simply tracking sales isn’t enough—you need to analyze the data to understand trends, customer preferences, and areas for improvement. Analyzing sales will help you make informed
2024 HFA DC Fly-In Recap In the heart of the nation’s capital, Washington DC, the HFA Government Relations Action Team embarked on a mission to champion the interests of the furniture industry. Through pivotal meetings with key legislators and policymakers, the team delved into pressing issues ranging from safety standards
JB Hunt was honored with the 2024 Home Furnishings Association Partner of the Year Award in a Spring High Point Furniture Market ceremony. This accolade was a testament to their commitment to service and long-standing dedication to the home furnishings industry. A Legacy of Innovation and Growth With over six
Ashley Furniture Industries Recognized as the First HFA Manufacturer of the Year Ashley Furniture Industries has established itself as a leader in the home furnishings industry and a deserving recipient of the first HFA Manufacturer of the Year award. Ashley has achieved remarkable growth and sustained success through a strong
NFM’s Shane Pohlman is not just a leader in the home furnishings industry; he’s a game-changer who brings a vibrant mix of creativity, innovation, and passion to every project he undertakes and has been awarded the 2024 Home Furnishings Emerging Star Award. His journey began as Director of Furniture for
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a
The trade and tariff landscape remains fluid, with several developments—and non-developments worth monitoring. While there haven’t been many substantial changes
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
