According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than just displaying products, it’s about presenting them in a way that appeals to your target audience, leveraging personalization, and guiding shoppers seamlessly through the buying journey. Let’s explore how to
The world is consumer-driven and constantly changing. Enticing customers to your furniture store with traditional marketing methods (or even online) is becoming harder every year. We’ve got you covered if you’re struggling with ideas to improve your furniture store marketing. Check out these 8 tips to supercharge your market penetration
In every industry, more and more of the customer journey is taking place online. The same is true for the furniture shopping experience. Whether that journey starts on a mobile device, browsing a website and asking questions about current inventory, or a Google search for customer reviews to find out
The Future of E-commerce: A Case Study of a Virtual Showhouse with 12 Celebrated Interior Designers of USA with overall 6.5M+ Followers The e-commerce landscape is rapidly transforming, presenting fresh opportunities and challenges for retailers and brands alike. The shift to online shopping has altered consumer expectations, particularly in the
Social media platforms have become pivotal for retailers to reach their target audience and drive engagement. Among these platforms, Pinterest stands out as a powerful tool, particularly for furniture retailers. With its visually oriented interface and vast user base seeking inspiration for home decor, Pinterest offers a unique opportunity for
BUILD IT AND THEY WILL COME: Retail Experiences, Connection, and Inspiration Currently, 1 in 3 Americans is eyeing furniture or mattress purchases. In a digital age where convenience rules and shoppers can effortlessly buy furniture without leaving the comfort of their homes, the way to drive in-store traffic demands a
SMS marketing for furniture retailers is crucial to any modern retail business’s strategy. Text messages have a high open rate, and they help your clients feel more connected to your business. Get a quick refresher on SMS marketing, then look at how businesses use it today—from real-world examples to templates
Has your social media presence become stale? Are you looking for new ways to engage your audience? Social media platforms are rapidly changing and evolving how users engage and communicate. Let’s take a look at how you can reignite your social media audience presence across different platforms. Instagram Tell Stories:
The formula is fairly easy when considering strategies to increase sales in the retail furniture store environment. Sales = Customer Visits x Close Ratio x Average Sale. Increase your close ratio and average sales, and overall sales naturally increase. The easiest way to increase close ratio and average sales is
Shopping for furniture online can be an exciting yet challenging experience. While the convenience and variety offered by digital storefronts
Why do so many would-be furniture customers abandon their carts during their shopping journey? Understanding why consumers choose not to
As a brick-and-mortar furniture retailer, staying ahead of marketing trends is crucial to driving traffic and increasing sales. With the
Today, customer expectations are higher than ever in eCommerce shopping. While online shoppers appreciate seamless website navigation, competitive pricing, and
In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough
Generational Consumer Buying Trends for 2025 Our expert panel will delve into the ever-changing landscape of consumer buying habits, focusing on how generational preferences and
Government Affairs Impacting the Home Furnishings Industry in 2025 Stay informed and prepared for 2025 with an exclusive webinar featuring HFA lobbyists as they share
MEMBER-ONLY DISCUSSION: Digital Marketing Connect with other HFA member retailers to share the challenges and successes you are experiencing in your Digital
Discover how to ensure your business remains compliant, competitive, and well-informed about the legislative policies shaping the home furnishings industry.
