Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are emotional, personal, and often long-term, shoppers remember how you made them feel far more than what they paid. Independent merchants have a major advantage. You can deliver a buying experience
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they ever enter a store. They look for clarity, inspiration, and confidence in every interaction. A website often influences a purchase more than any single conversation on the sales floor. A
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and maintain aesthetic consistency. These skills are well established in the industry. Yet merchandising is evolving, and the most effective strategies today rely on more than creative execution. They are powered
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s also about creating brand experience and positive feelings in your customers. When it comes to merchandising, retailers mainly focus on in-stock positions and sales floor layouts in regard to decision-making.
When Furniture Stops Moving, It’s Time to Rethink Your Floor Tariffs are driving costs up. The pandemic redecorating rush is over. If you’re looking around your showroom, wondering where the traffic went—and noticing your turns slowing while your warehouse fills up—you’re not alone. This is the new normal. The question
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than just displaying products, it’s about presenting them in a way that appeals to your target audience, leveraging personalization, and guiding shoppers seamlessly through the buying journey. Let’s explore how to
As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025: Trends, Tensions & Takeaways, surveyed nearly 3,000 U.S. consumers to understand how shoppers plan to spend this year. Cautious Consumers, Strategic Spending As the 2025 holiday season approaches, 73% of
You don’t need another research firm telling you what happened last quarter. You need a heads-up on what’s coming so you can buy smarter, staff smarter, and market smarter. That’s where Zelman, a Walker & Dunlop company, comes in. Now an HFA Solution Partner, Zelman is bringing its industry-leading housing
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn anonymous online shoppers into real-world buyers in your showroom. Your website is working. You’re running promotions, posting on social, and running digital ads. And you’re getting the clicks to prove
Simple, powerful leadership principles that drive performance and engagement on the sales floor and beyond. Whether you’re managing a large retail floor, a regional chain of home furnishings stores, or a small family-owned business, the demands on today’s retail leaders have never been greater. Between staffing challenges, customer expectations, and
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
More important, what should they do? At a peer group meeting of eight successful construction industry CEOs years ago, the
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is
“We need to talk.” Those four words can be intimidating in any relationship. In family-run furniture businesses, they can feel
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
Merchandising Trends: Creating Inspiring Retail Spaces that Drive Sales Your showroom is more than just a display—it’s your most powerful sales tool. Join us
Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to elevate it. Join us for
MEMBER-ONLY DISCUSSION: Customer Experience Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
