As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025: Trends, Tensions & Takeaways, surveyed nearly 3,000 U.S. consumers to understand how shoppers plan to spend this year. Cautious Consumers, Strategic Spending As the 2025 holiday season approaches, 73% of
You don’t need another research firm telling you what happened last quarter. You need a heads-up on what’s coming so you can buy smarter, staff smarter, and market smarter. That’s where Zelman, a Walker & Dunlop company, comes in. Now an HFA Solution Partner, Zelman is bringing its industry-leading housing
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn anonymous online shoppers into real-world buyers in your showroom. Your website is working. You’re running promotions, posting on social, and running digital ads. And you’re getting the clicks to prove
Simple, powerful leadership principles that drive performance and engagement on the sales floor and beyond. Whether you’re managing a large retail floor, a regional chain of home furnishings stores, or a small family-owned business, the demands on today’s retail leaders have never been greater. Between staffing challenges, customer expectations, and
In a business where visual storytelling is everything, furniture retailers and manufacturers are increasingly turning to AI image generation to improve how they work and sell. While AI has made headlines for writing content or automating customer support, its most transformative impact in the home furnishings space may be in
Why Generative AI Is Becoming a Must on the Sales Floor Retailers today are surrounded by data, but getting clear answers takes too long. At Evoneer, we’re building a new layer for modern retail work: a unified platform of generative AI copilots that make operations smarter, faster, and more connected.
In furniture retail, success hinges on a balance of time-tested strategies and the ability to adapt to an ever-changing market. Effectively closing sales requires a deep understanding of customer behavior, strategic follow-up, and the right mix of technology and training. Rob Ball, owner of over 26 furniture store locations and
The NEW Buyer Journey: Digital and On-Demand The days of quick, impulse-driven furniture purchases are long gone. Today’s consumer expects instant clarity, confidence, and even control from the products and companies they choose to invest their hard-earned money with. If your website doesn’t deliver—especially on the product page—the sale stalls.
A concerning reality persists in furniture and mattress retail: between 60-80% of furniture shoppers and 30-50% of mattress shoppers walk out without purchasing. This “walk-away rate” translates to approximately $150 million in lost furniture and $30 million in lost mattress sales across the United States daily. According to a 2023 Consumer
Retail furniture today presents challenges. The rise of online shopping, a sluggish housing market, and reduced foot traffic due to low consumer confidence all put pressure on traditional furniture retailers. But even when traffic is down, opportunities exist. The most successful brick-and-mortar retailers understand that growth doesn’t only come from
“We need to talk.” Those four words can be intimidating in any relationship. In family-run furniture businesses, they can feel
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is
There’s nothing like finding something new that adds a touch of style and comfort to your home, especially when you
Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z
On October 10, 2025, U.S. Customs and Border Protection (CBP) issued CSMS # 66492057 to implement guidance around Proclamation 10976, which
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
