Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks
Effective sales management is the driving force behind a high-performing sales team and a profitable business. It’s not just about setting targets—it’s about creating a structured, strategic approach that involves ownership, sales managers, salespeople, and support teams working in sync. From establishing clear goals and refining sales strategies to implementing
Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks
Sales success in business and life is not a matter of chance—it’s built on a foundation of strong guiding principles. Certain fundamental sales principles apply universally, whether you’re a sales professional striving to close more deals, a leader shaping a high-performance team, or an individual looking to improve personal discipline.
Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
As consumers become more tech-savvy, they are opting to shop for furniture online. Sometimes, this is done to decide if they want to visit the physical store. However, selling furniture online comes with unique challenges. To succeed in this competitive market, furniture retailers must leverage best practices that enhance customer
Online shopping is far from perfect. Customers frequently encounter frustrations that can lead to abandoned carts, negative experiences, and lost business for retailers. Understanding and addressing these pain points effectively is crucial for businesses aiming to stay competitive. Here, we explore consumers’ three key eCommerce frustrations when shopping online and
Customer expectations are higher than ever. Equipping a sales team with tools to elevate customer satisfaction is not only a good idea – it’s essential. Leveraging technology like a sales support app is a simple and powerful way to enhance efficiency and accuracy while improving the overall customer experience, which
Top 100 retailer and HFA Member Bob’s Discount Furniture has set a new benchmark with its innovative flagship store in Somerville, Massachusetts. This 38,000-square-foot location isn’t just a store—it’s a furniture shopping experience. With its forward-thinking design, unique customer engagement strategies, and commitment to community, Bob’s has reimagined what furniture
During the pandemic, the shift to digital shopping became a lifeline for consumers, marking a significant turning point in the way home furnishings are discovered and bought. While today furniture shoppers once again prefer to shop in stores, they’ve integrated digital aspects into their shopping journey. As furniture retailers invest
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
Your Website Isn’t Dead—But It’s Not Where Growth Happens Anymore Let’s start with an uncomfortable truth: you’ve probably spent years
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
