Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
As consumers become more tech-savvy, they are opting to shop for furniture online. Sometimes, this is done to decide if they want to visit the physical store. However, selling furniture online comes with unique challenges. To succeed in this competitive market, furniture retailers must leverage best practices that enhance customer
Online shopping is far from perfect. Customers frequently encounter frustrations that can lead to abandoned carts, negative experiences, and lost business for retailers. Understanding and addressing these pain points effectively is crucial for businesses aiming to stay competitive. Here, we explore consumers’ three key eCommerce frustrations when shopping online and
Customer expectations are higher than ever. Equipping a sales team with tools to elevate customer satisfaction is not only a good idea – it’s essential. Leveraging technology like a sales support app is a simple and powerful way to enhance efficiency and accuracy while improving the overall customer experience, which
Top 100 retailer and HFA Member Bob’s Discount Furniture has set a new benchmark with its innovative flagship store in Somerville, Massachusetts. This 38,000-square-foot location isn’t just a store—it’s a furniture shopping experience. With its forward-thinking design, unique customer engagement strategies, and commitment to community, Bob’s has reimagined what furniture
During the pandemic, the shift to digital shopping became a lifeline for consumers, marking a significant turning point in the way home furnishings are discovered and bought. While today furniture shoppers once again prefer to shop in stores, they’ve integrated digital aspects into their shopping journey. As furniture retailers invest
According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is
In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year on a positive note. However, as the same obstacles persist with no end in
Home furnishings retailers face the challenge of meeting consumer demand, where consumers are mostly online. One key way to enhance customer experience and engage with consumers around relevant products is by implementing a live inventory system. This feature, often referred to as integrated eCommerce, not only benefits retailers but also
Shopping for furniture online can be an exciting yet challenging experience. While the convenience and variety offered by digital storefronts are unparalleled, many shoppers find themselves grappling with certain obstacles. In this blog, we’ll delve into the five biggest pain points that consumers commonly encounter when purchasing furniture online, shedding
Supply chain visibility has never been more critical for furniture retailers, wholesalers, and manufacturers. The home furnishings industry highly depends
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
When Furniture Stops Moving, It’s Time to Rethink Your Floor Tariffs are driving costs up. The pandemic redecorating rush is
Longevity is one of the most defining shifts of our time. Americans are living longer, healthier lives than ever before,
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
Merchandising Trends: Creating Inspiring Retail Spaces that Drive Sales Your showroom is more than just a display—it’s your most powerful sales tool. Join us
Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to elevate it. Join us for
MEMBER-ONLY DISCUSSION: Customer Experience Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
