What is the Main Function of Sales Management? Simply stated, the goal of sales management is to drive new business. Let’s consider what supports that simplicity and its
Sales
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I have heard that everyone is experiencing economic challenges and feeling the same pain at different levels and in different parts of the business. Challenging times increase the need to look
Running a successful furniture or mattress store isn’t just about having quality products—it’s also about having a team that can effectively sell those products. Sales managers play a pivotal role in driving store performance, and those who are most successful share certain daily habits. These habits help them achieve their
Sales analysis is crucial for understanding your business’s performance, identifying trends, and making informed decisions that drive growth. For furniture and mattress store owners and managers, leveraging sales analysis can help optimize your product offerings, improve customer satisfaction, and increase revenue. In this blog, we’ll explain what sales analysis is,
Join the trend towards healthier bedding options! Consumers are increasingly seeking organic products and mattresses, moving away from traditional materials. Learn how to successfully expand your product line to include organic mattress offerings and boost sales in this growing market. When introducing healthier products, certified organic mattresses and bedding are
Are you a rotating door business? Let’s face it: It’s human nature to take the easier path, one with the sole purpose of closing a sale. But what if you could take that “one and done” customer and turn them into the coveted return customer? Better yet, a return customer
Is Customer Loyalty Dead? While at the High Point Market, I sat down with a buyer whose store was in its third generation of ownership. The grandkids were in charge now, and the market climate they served had changed over the past two decades. No longer were they the only
Creating a Killer Customer Experience After a dramatic plunge during the pandemic, customer satisfaction has rebounded sharply in the past 18 months, reaching an all-time high of 78 out of 100 in the last quarter of 2023, according to the American Customer Satisfaction Index (ACSI). Scores for appliance and home
As someone with over 25 years of experience in the retail industry, leading performance groups and talking to retailers about best practices and financial metrics, I’ve witnessed firsthand the transformative shift from traditional customer engagement methods to what I now champion as using innovative customer experience (CX). Today, I want
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s also about creating brand experience and positive feelings in your customers. When it comes to merchandising, retailers mainly focus on in-stock positions and sales floor layouts in regard to decision-making.
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