SEO tactics involve a multifaceted and complex discipline designed to optimize your website so it will rank higher in search engine results. Following the five essential SEO tactics below will improve your website’s visibility to search engines and reach a larger audience. Onsite SEO First and foremost, ensuring your website
In digital communication and commerce, imagery and visual merchandising have never been more important. An internal study from Google’s Search team found that nearly 40% of users aged 18-25 begin their internet searches on visual platforms, searching for places to go and products to buy on Instagram and TikTok rather
“How do I build out a successful digital marketing budget?” That’s the question that every retailer asks when starting campaigns, evolving strategies, or looking down the road in preparation for growth. When working with retailers, we get this question all the time, and while you may be hoping for a
Content planning doesn’t have to be complicated. This video provides you with five simple tips that will streamline the content development for your digital content strategy. CLICK HERE for more digital marketing resources from HFA.
Marisa Peacock, Chief Strategist with The Strategic Peacock covers essential marketing messaging tips you need to help you target your millennial customers. CLICK HERE for more digital marketing resources from HFA.
Jamie Gaston, VP of Client Services with Esquire Advertising reviews some of the key components to building effective digital marketing campaigns to attract customers and promote your brand in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
Jamie Gaston, VP of Client Services with Esquire Advertising outlines the core differences between Geo-Framing and Geo-Fencing and shows you how to find more of your target customer through your digital marketing in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
David Enos of Phelps Digital outlines the key things to think about when starting and evaluating your digital marketing campaigns in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
Fredy Wright, Digital Director at Conquest Digital Solutions, helps you understand over-the-top advertising (OTT) and how it can be one of the best tools to reach your target audience where they are in the new digital marketing landscape. CLICK HERE for more digital marketing resources from HFA.
CITY Furniture has built its business on three clear values: style, value, and customer experience. The Florida-based company got its
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
In the dynamic world of home furnishings retail, effective leadership isn’t just a nice-to-have—it’s critical to success. Whether running a
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
