Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world’s main need: “get it done now and move on to the next task.” The HFA provides a library of webinars to help you and your employees become better retailers.

• Managing High Performing Sales Teams

  Topic: ManagementSales

  To be successful, a sales manager needs to have a clear understanding of the four basic elements of sales management: planning, coordination, controlling, and motivation. Our webinar panelists will detail…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• Insights from HFA Award Winning Retailers

  Topic: Leadership & Advocacy

  Learn from the best in the business! The HFA’s 2022 Retailer of the Year winners are some of the most successful businesses in the industry. They have figured out how…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• A Conversation with Industry Icons

  Topic: Leadership & Advocacy

  Todd Wanek, CEO of Ashley Furniture Industries, and Irv Bumkin, Chairman of NFM and HFA’s Trailblazer of the Year, are two of the most influential leaders in the home furnishings…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• Synchrony Insights on Generational Demographics

  Topic: Sales

  In this webinar, Sheila Dreyer Van Buskirk with Synchrony will build on its’ monthly consumer sentiment study to share a more future-focused look at the macro forces affecting consumers and…

  Kaprice Crawford

  Content Development Manager, Home Furnishings Association

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• Develop Successful Sales Teams

  Topic: Sales

  Today’s buyers are more informed and demanding than ever, so your sales team has to engage quickly, be knowledgeable, and communicate effectively to produce sales. Learn how to help your…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Maintain Profitability in a Difficult Economy

  Topic: Management

  Retailers are always looking for ways to increase their margins and get more sales, but how can you maintain profitability in a difficult economy? Our experts will discuss strategies to…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• SEO Strategies to Get More Traffic

  Topic: Digital Marketing

  Search engine optimization (SEO) is a sure way to attract customers to your website - if you use it right. Our experts will reveal SEO best practices and strategies to…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Influencer Marketing Can Grow Your Business

  Topic: Digital MarketingSocial Media

  Influencer marketing isn’t as difficult as you think. An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, and position…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• Lessons from Today’s Emerging Leaders

  Topic: Leadership & Advocacy

  HFA’s CEO Mark Schumacher talks with the last three HFA Emerging Star Award* winners. You’ll hear how they made their place in the home furnishings industry and what they learned…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Demand Planning: Forecasting optimal inventory levels

  Topic: Operations & Warehousing

  Forecasting optimal inventory levels is no easy task in today’s environment, but it’s necessary for a successful business. Our home furnishings experts will show you how to forecast inventory levels…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now