Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world’s main need: “get it done now and move on to the next task.” The HFA provides a library of webinars to help you and your employees become better retailers.

• Sales Management: Setting Goals

  Topic: ManagementSales

  Salespeople who have goals are 50% more productive than those without them. Goals and expectations give your sales team a definition of success and also give sales managers a way…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Protect Your eCommerce Website

  Topic: Sales

  Our experts will discuss some of the biggest risks and challenges facing retail websites and selling products online. You will be better equipped to protect your business and customers by…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Customer Experience is Your Secret Weapon

  Topic: Sales

  Your customer experience is a critical game-changer for furniture retail businesses. It not only boosts sales and your customer influencer base, but it builds customer retention and loyalty by enhancing…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Managing High Performing Sales Teams

  Topic: ManagementSales

  To be successful, a sales manager needs to have a clear understanding of the four basic elements of sales management: planning, coordination, controlling, and motivation. Our webinar panelists will detail…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Insights from HFA Award Winning Retailers

  Topic: Leadership & Advocacy

  Learn from the best in the business! The HFA’s 2022 Retailer of the Year winners are some of the most successful businesses in the industry. They have figured out how…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• A Conversation with Industry Icons

  Topic: Leadership & Advocacy

  Todd Wanek, CEO of Ashley Furniture Industries, and Irv Bumkin, Chairman of NFM and HFA’s Trailblazer of the Year, are two of the most influential leaders in the home furnishings…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Synchrony Insights on Generational Demographics

  Topic: Sales

  In this webinar, Sheila Dreyer Van Buskirk with Synchrony will build on its’ monthly consumer sentiment study to share a more future-focused look at the macro forces affecting consumers and…

  Kaprice Crawford

  Content Development Manager, Home Furnishings Association

  Watch Now

• Develop Successful Sales Teams

  Topic: Sales

  Today’s buyers are more informed and demanding than ever, so your sales team has to engage quickly, be knowledgeable, and communicate effectively to produce sales. Learn how to help your…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Maintain Profitability in a Difficult Economy

  Topic: Management

  Retailers are always looking for ways to increase their margins and get more sales, but how can you maintain profitability in a difficult economy? Our experts will discuss strategies to…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• SEO Strategies to Get More Traffic

  Topic: Digital Marketing

  Search engine optimization (SEO) is a sure way to attract customers to your website - if you use it right. Our experts will reveal SEO best practices and strategies to…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now