Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world’s main need: “get it done now and move on to the next task.” The HFA provides a library of webinars to help you and your employees become better retailers.

• Reach Your Audience with the Right Digital Content

  Topic: Advertising & MarketingDigital Marketing

  Does your digital content resonate with the audience you are targeting? A clear, consistent, and targeted message can be the difference between a successful marketing campaign and a waste of…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Creative Ways to Build Your Customer Base

  Topic: Advertising & Marketing

  Expanding your customer base is one of the most challenging aspects of retail, and it’s not always easy to find new and innovative ways to achieve that goal. This webinar…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Key strategies for successful digital advertising

  Topic: Digital Marketing

  Learn how to increase leads and sales with digital advertising! Discover affordable digital advertising strategies that work for any business size. You’ll also gain knowledge on how to measure the…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Employee Retention: Keeping Your Top Talent

  Topic: Human Resources

  Learn strategies that you can start using today to improve employee retention in your store. You put a lot of effort into finding those key team members, so you need…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Adapt and optimize your inventory management

  Topic: Operations & Warehousing

  Recent disruptions to the supply chain have forced home furnishings retailers to change their inventory management processes. But what changes are likely to stick, and what lessons from the supply…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Attracting talent in a competitive market

  Topic: Human Resources

  Talent acquisition is one of the biggest challenges retailers face today; that’s why you need to create a strategy for attracting talent that meets your specific needs. We’ve gathered some…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Jerry Epperson’s State of the Industry – Spring 2022 HPM Seminar

  Topic: ManagementOperations & Warehousing

  Jerry Epperson, the renowned furniture industry analyst with 50 years of experience, offered his insights to High Point Market-goers about the state of the industry. Topics he covered during his…

  Jerry Epperson

  Founder and Managing Director, Mann, Armistead & Epperson

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• Sales Management Strategies

  Topic: ManagementSales

  Successful retailers implement an effective sales management strategy. The key is keeping your team highly motivated and working towards common goals to ensure your success. But it’s not always easy…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• A Conversation with Farooq Kathwari

  Topic: Management

  This webinar is a conversation with the CEO of Ethan Allen, Farooq Kathwari. Mr. Kathwari has been at the helm of Ethan Allen since 1988 and has extensive experience and…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Merchandising trends that will increase your sales

  Topic: Merchandising and Store Design

  Visual merchandising is one of the most influential trends in retail that has forced retailers to re-think the purpose and design of their physical store. It’s not just about design…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now