In the years since ChatGPT’s rise to prominence, new AI products and AI methods have taken nearly every industry by storm. Unsurprisingly, the marketing industry has also experienced radical changes on every level, from how advertisements are built to how these ads are delivered to potential customers. With cutting-edge AI-powered
2025 Will Be A Stellar Year for Furniture Digital Marketing! Who doesn’t love a glimpse into the future? If there were a marketing crystal ball or an advertising fortune cookie, it would certainly reveal the 2025 digital marketing forecast is set to be a groundbreaking year for digital advertising—especially in
Innovative technologies are paramount for helping businesses stand out and boost sales in today’s customer journey. With the rapid advancement of Artificial Intelligence (AI), retailers now have more power than ever to expand their reach, captivate shoppers, and streamline business operations. As many home furnishings retailers grapple with shifting consumer
Who is the Eco-Conscious Consumer? The eco-conscious consumer shopping for mattresses and home furnishings began emerging in the 1980s and 1990s. This group became increasingly conscious of the potentially harmful chemicals used in these products and started seeking healthier, non-toxic alternatives. During this time, most mass merchants, chains, and big-box
In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year positively. However, as the same obstacles persist with no end in sight, these businesses
With an influx of communication channels, customer interactions, and online analytics, making sense of the key retail metrics at our fingertips can be challenging, especially for furniture and mattress stores. However, to expand market share, bring in more revenue, and improve the lifetime value of your customers, here are six
In every industry, more and more of the customer journey is taking place online. The same is true for the furniture shopping experience. Whether that journey starts on a mobile device, browsing a website and asking questions about current inventory, or a Google search for customer reviews to find out
Is Customer Loyalty Dead? While at the High Point Market, I sat down with a buyer whose store was in its third generation of ownership. The grandkids were in charge now, and the market climate they served had changed over the past two decades. No longer were they the only
In retail home furnishings, understanding and optimizing your conversion rate is akin to finding the secret sauce that can significantly elevate your furniture store’s performance. The conversion rate, a critical metric for any retail business, measures the percentage of visitors to your store (or website) who make a purchase. This
In the fast-paced world of home furnishing eCommerce, gaining a competitive edge is paramount. With the ever-expanding array of marketplaces, retailers, and product variations, understanding and optimizing your digital presence has never been more crucial. That’s where advanced AI-powered eCommerce analytics comes into play, offering powerful tools and insights to
As a retailer, you’ve dedicated years, if not decades, to building a business you can be proud of. You’ve curated
On September 29, 2025, the White House announced sweeping tariffs under Section 232 targeting imports of timber, wood products, furniture, and cabinetry.
Mattress and furniture retailers in California and Rhode Island should prepare for upcoming adjustments to the mattress recycling fee, scheduled
The trade relationship between the US and China has been marked by a history of escalation and negotiation on several
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
Merchandising Trends: Creating Inspiring Retail Spaces that Drive Sales Your showroom is more than just a display—it’s your most powerful sales tool. Join us
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
