Marketing and Advertising

Businessmen use the intelligence of AI Search for data information to growth business and add new customers on the global network
BigCommerce
How AI Can Transform Your Digital Marketing Strategy

Innovative technologies are paramount for helping businesses stand out and boost sales in today’s customer journey. With the rapid advancement of Artificial Intelligence (AI), retailers now have more power than ever to expand their reach, captivate shoppers, and streamline business operations. As many home furnishings retailers grapple with shifting consumer

Eco-Conscious consumer buying home furnishings
Ted Metas
The Rise of the Eco-Conscious Consumer

Who is the Eco-Conscious Consumer? The eco-conscious consumer shopping for mattresses and home furnishings began emerging in the 1980s and 1990s. This group became increasingly conscious of the potentially harmful chemicals used in these products and started seeking healthier, non-toxic alternatives. During this time, most mass merchants, chains, and big-box

Omnichannel technology of online retail business.
BigCommerce
Top 4 Home Furnishings Trends to Drive Ecommerce Growth

In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year positively. However, as the same obstacles persist with no end in sight, these businesses

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Podium
Key Retail Metrics Every Furniture Store Should Track

With an influx of communication channels, customer interactions, and online analytics, making sense of the key retail metrics at our fingertips can be challenging, especially for furniture and mattress stores. However, to expand market share, bring in more revenue, and improve the lifetime value of your customers, here are six

3D Illustration lead magnet
Podium
3 Marketing Tools To Increase Your Market Share

In every industry, more and more of the customer journey is taking place online. The same is true for the furniture shopping experience. Whether that journey starts on a mobile device, browsing a website and asking questions about current inventory, or a Google search for customer reviews to find out

Customer Loyalty Concept. Client Experiences. Happy Customer giving Positive Services Rating for Satisfaction present by Smiling Face and Crown
CeXperentia
What is the Price of Customer Loyalty?

Is Customer Loyalty Dead? While at the High Point Market, I sat down with a buyer whose store was in its third generation of ownership. The grandkids were in charge now, and the market climate they served had changed over the past two decades. No longer were they the only

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Formpiper
Conversion Rate: How to Measure and Improve It

In retail home furnishings, understanding and optimizing your conversion rate is akin to finding the secret sauce that can significantly elevate your furniture store’s performance. The conversion rate, a critical metric for any retail business, measures the percentage of visitors to your store (or website) who make a purchase. This

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Bright Data
AI Powered eCommerce Analytics Tools Can Drive Home Furnishings Success

In the fast-paced world of home furnishing eCommerce, gaining a competitive edge is paramount. With the ever-expanding array of marketplaces, retailers, and product variations, understanding and optimizing your digital presence has never been more crucial. That’s where advanced AI-powered eCommerce analytics comes into play, offering powerful tools and insights to

iPad screen showing a Pinterest board featuring furniture
Home Furnishings Association
Leveraging Pinterest: A Retail Guide to Drive Traffic and Customer Engagement

Social media platforms have become pivotal for retailers to reach their target audience and drive engagement. Among these platforms, Pinterest stands out as a powerful tool, particularly for furniture retailers. With its visually oriented interface and vast user base seeking inspiration for home decor, Pinterest offers a unique opportunity for

Customer loyalty or retention, marketing strategy for return customer, CRM to increase sale and satisfaction concept, store owner with megaphone tell loyalty customers with brand positive feedback.
Elevate
5 Proven Strategies to Drive In-Store Traffic and Amplify Customer Engagement

BUILD IT AND THEY WILL COME: Retail Experiences, Connection, and Inspiration Currently, 1 in 3 Americans is eyeing furniture or mattress purchases. In a digital age where convenience rules and shoppers can effortlessly buy furniture without leaving the comfort of their homes, the way to drive in-store traffic demands a

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Pillar Adwards

What are the Pillar Awards? Presented by the Home Furnishings Association, the Pillar Awards celebrate the home furnishings industry’s highest

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