10 Ways to Win Over Consumers in 2017

Sign that says we love our customers

The NPD Group (a leading consumer market research company) recently released a list of 10 ways to win consumers hearts this year, based on their examination of retail sales data and industry trends and looking ahead to where retail is headed.

Here’s 6 of the tips that apply to the furniture industry, but click here for the full list of 10 ways from NPD.

  1. Give them all the feels—experience beats stuff
  2. Be ethical, transparent, and take a position—causes, actions, values beat lip service
  3. Market directly to them—segmented, targeted messages beat mass communication
  4. Make feeling safe, feel easy—smart home devices (and the furniture to accommodate them) beat old school devices (to the tune of a 90% growth from 2016-2018)
  5. Get personal—custom beats mass produced
  6. Help them prevent—prevention beats reaction (as in health and well-being, as in getting a good night’s sleep on the right mattress)
See more:
Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

Risk Assurance Partners Logo

Risk Assurance Partners (RAP) is a leading provider of Furniture Protection Programs utilizing Reinsurance to

MG Logics logo

MGLogics, a dynamic Software Technology Solutions Company headquartered in Northern Virginia, leads in Digital Transformations,

Jola Interactive logo

Jola is a specialized digital agency that partners with retailers and manufacturers to build web

Risk Assurance Partners Logo

Risk Assurance Partners (RAP) is a leading provider of Furniture Protection Programs utilizing Reinsurance to

MG Logics logo

MGLogics, a dynamic Software Technology Solutions Company headquartered in Northern Virginia, leads in Digital Transformations,

Jola Interactive logo

Jola is a specialized digital agency that partners with retailers and manufacturers to build web

Profit Chain

Furniture Retailers have worked hard to build their businesses and they ought to be able

PartnerShip Logo

Existing PartnerShip users must re-enroll in the FedEx program to receive updated discounts. Updated discounts

Profit Chain

Furniture Retailers have worked hard to build their businesses and they ought to be able

PartnerShip Logo

Existing PartnerShip users must re-enroll in the FedEx program to receive updated discounts. Updated discounts

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.
Stay Informed and Up To Date
Subscribe now to elevate your store's success with expert tips and the latest trends delivered straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!