HFA, Phelps Digital announce strategic partnership

Digital vendor management company provides furniture retailers with affordable insight and strategy to grow their business

Roseville, CA – With consumers increasingly starting their shopping journey online, furniture retailers’ websites have become their new front doors. That’s where Phelps Digital can help retailers grow their business — online and in their store.

The Home Furnishings Association’s newest Strategic Partner works with furniture retailers to maximize their digital vendors’ production while freeing up the retailers to do what they do best: sell furniture.

“This partnership couldn’t come at a better time,” says Jordan Boyst, the HFA’s Director of Partnerships. “Now more than ever, our members are emphasizing their online presence because they know a strong e-commerce strategy will bring shoppers into their store. Phelps Digital is going to help them maximize their digital investment.”

A typical furniture retailer works with five digital vendors — such as website, chat, SEO, social media and search engine marketing  — or more to funnel customers into their store. Measuring traffic and holding vendors accountable isn’t easy. It requires a huge investment in time to understand which vendors are succeeding and how to adjust your digital strategy. Phelps Digital provides HFA members with the vendor management tools and reports they need for a fraction of the cost, saving retailers time and letting them focus on their store operations.

Hiring a full-time digital media strategist doesn’t come cheap. It can cost anywhere from $65,000 to $75,000 in base salary cost alone per year depending on where a retailer’s store is located, says Wilson Anthony, Founder and President of Phelps Digital. Anthony says that’s a big investment for a furniture retailer forced to do more work with fewer resources in this new economy. Phelps Digital takes the digital burden off the retailer by providing a personal client services manager, a technical specialist skilled and trained in digital marketing.

Those Customer Service Managers meet with retailers, monthly or as often as the retailer wants, to review performance data. They also discuss store initiatives that can build a cohesive marketing strategy for all the retailer’s vendors.

“We do the work of that in-house employee for a fraction of the cost,” says David Enos, VP of Sales and Co-Owner. “We help guide the retailer on a monthly basis with suggestions on how to manage the digital side of their business so they can focus on the rest.”

As with all other Strategic Partner offers, HFA members receive members-only pricing when working with Phelps Digital. The Home Furnishings Association’s partnership with Phelps Digital is the latest effort by the Association to give members access to products and services that can help them recover, and grow, during and after the COVID-19 crisis. For more information on Phelps and other Strategic Partners, visit the HFA’s COVID-19 Partner Services page at myhfa.org/covid19-partner-resources/.

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About the Home Furnishings Association:

The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,200 members representing more than 7,000 storefronts across all 50 states and several countries. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations.

 About Phelps Digital:

Phelps Digital is an agnostic digital vendor management company for businesses looking to maximize their online presence. They take the burden of communication and digital strategy off of their customers who do not have the proper education or time to invest. Phelps currently manages over 100+ digital vendors and has helped retailers across industries create more efficient and prosperous campaigns. For more information visit www.phelps.digital.

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