Want more and better ratings? Podium will help

Share on facebook
Share on twitter
Share on linkedin
Share on email

You’ve run an attractive family furniture store in your hometown for many years. You offer great products at fair prices and provide top-notch customer service. You’re also a community leader, supporting many worthy causes. 

So where did that blistering online review come from? 

An occasional complaint is inevitable in the retail trade, but it can live forever in cyberspace, sowing sour seeds across a wide field for all to see. Why can’t more satisfied customers write compliments to present a more accurate picture? 

Probably because you aren’t asking them to – or you’re not asking at the right time on the right channel. 

That’s where Podium comes in. Podium, a new Home Furnishings Association solution partner, is an interaction management platform that engages customers when and where they are most likely to respond favorably. 

Customer reviews on Google My Business, Facebook or other sites are very influential. You want positive ratings, and a lot of them, because shoppers follow a happy crowd. To generate those favorable reviews, Podium helps you message purchasers even before they leave your store, asking them to complete a brief survey. They can answer in 30 seconds. “Three clicks and they’re done,” says Brian Rea, a channel account executive for Utah-based Podium. 

It works, says HFA member Dan Griffin of Griffin’s Furniture in Clearlake, Calif. 

“Their review invite feature will allow you to rack up 5-star Google reviews,” Griffin says. “Google controls 80 percent of the ad market, so if you’re not connecting with them, you’re missing a giant opportunity. An invite and response can literally take seconds. We have more Google reviews in our county than the combined reviews of all my competitors.” 

Podium provides follow-up communications, too, using messaging tools to schedule deliveries and put drivers in touch with customers to make sure purchases arrive exactly when promised. Its programs establish meaningful communications with online shoppers, building relationships that draw them into your store. Podium also channels feedback and messages from all sources into a unified inbox, so you don’t have to keep up with Facebook, email, texts and other scattered social media. 

“They can also install a text bar on your website so you can gain immediate access to your shopping customers, also enabling you to send texts and pictures,” Griffin says. “I operate the whole platform from my mobile phone. A new Podium notification to my phone has a high likelihood of resulting in a new sale!” 

Podium offers free enrollment for new clients and special pricing for HFA members. For more information, contact an HFA membership specialist at 800-422-3778. 

Share on facebook
Share on twitter
Share on linkedin
Share on email

Related Posts

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

American First Finance

AFF innovates ways for people to move forward in life with easier access to what

Tools2Win_HFA Solution Partner

Tools2Win is an automated data analytics software solution that includes merchandising, inventory, marketing, and sales

Genesis Credit

Genesis Credit is the Furniture Industry’s largest provider of second-look finance programs and partner to

Myriad_HFA Solution Partner

Myriad Software continues to lead software innovation for home furnishing retailers, providing solutions to hundreds

HFA Partner_Package.ai

Package.ai turns deliveries into dollars automatically by converting your fulfillment into an automated marketing machine.

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!