What makes a good store logo? – Part 5

The Sofa Store logo on their building

The Sofa Store: To stand out, keep it simple.

Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Retail designer Martin Roberts’ series on logo design’s he’s helped recreate for home furnishings retailers ends this week with The Sofa Store in Maryland. When the owners wanted to position themselves as the go-to store for a new sofa, they knew exactly what they wanted. Robert seized their vision.

“There’s a lot of competition these days and they didn’t want to just be any other sofa store,” says Martin. “They wanted to be known as the sofa store. We kept the font simple and focused on the size for emphasis.”

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