What makes a good store logo? – Part 5

Share on facebook
Share on twitter
Share on linkedin
Share on email
The Sofa Store logo on their building

The Sofa Store: To stand out, keep it simple.

Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Retail designer Martin Roberts’ series on logo design’s he’s helped recreate for home furnishings retailers ends this week with The Sofa Store in Maryland. When the owners wanted to position themselves as the go-to store for a new sofa, they knew exactly what they wanted. Robert seized their vision.

“There’s a lot of competition these days and they didn’t want to just be any other sofa store,” says Martin. “They wanted to be known as the sofa store. We kept the font simple and focused on the size for emphasis.”

Share on facebook
Share on twitter
Share on linkedin
Share on email
Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

Cenports_HFA Solution Partner

Cenports work with international and domestic brands to provide a unique blend of software, sales,

AVB Marketing

AVB marketing is a not-for-profit, member-owned full service agency delivering custom marketing solutions to America’s

Trekstone Financial Logo

Trekstone offers the lowest credit card processing rates and top of the line customer service.

Cenports_HFA Solution Partner

Cenports work with international and domestic brands to provide a unique blend of software, sales,

AVB Marketing

AVB marketing is a not-for-profit, member-owned full service agency delivering custom marketing solutions to America’s

Trekstone Financial Logo

Trekstone offers the lowest credit card processing rates and top of the line customer service.

Dovr_HFA Solution Partner

Brilliant® by Dovr Media rocks at digital sales for furniture retailers. We’re the best provider of

Genesis Credit

Genesis Credit is the Furniture Industry’s largest provider of second-look finance programs and partner to

Dovr_HFA Solution Partner

Brilliant® by Dovr Media rocks at digital sales for furniture retailers. We’re the best provider of

Genesis Credit

Genesis Credit is the Furniture Industry’s largest provider of second-look finance programs and partner to

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!