What makes a good store logo? – Part 1

Share on facebook
Share on twitter
Share on linkedin
Share on email
Park Home Store Logo

It’s more than just font, size and color. Martin Roberts offers a 60-second dissection of some of his favorite home furnishings logos.

Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. We’re kicking off a five-part series featuring retail designer Martin Roberts, who’ll discuss the logos he helped recreate for four retailers. This week, Martin looks at Park Home. The Pennsylvania store started out as a retailer for car audio systems before converting to a store for furniture, mattresses and appliances.

“Typography has a power impact,” says Martin. “If used properly a company’s sign helps customers quickly come to understand you and what you offer. In the case of Park Home, we wanted a simple design that showed a modern product with value. We did this by incorporating a sans serif font. A serif font often looks high-end or fancy and gives a sense of luxury and expense. This logo is clean, simple and bold. It conveys value.”

Share on facebook
Share on twitter
Share on linkedin
Share on email
Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

ODP_HFA Solution Partner

When it comes to running a business, there’s always one thing you can count on:

HFA Buying Source

Home Furnishings Association members qualify for our free buying group that offers rebates, discounts off

Dovr_HFA Solution Partner

Brilliant® by Dovr Media rocks at digital sales for furniture retailers. We’re the best provider of

ODP_HFA Solution Partner

When it comes to running a business, there’s always one thing you can count on:

HFA Buying Source

Home Furnishings Association members qualify for our free buying group that offers rebates, discounts off

Dovr_HFA Solution Partner

Brilliant® by Dovr Media rocks at digital sales for furniture retailers. We’re the best provider of

Katapult Website Logo

Katapult is the leading omnichannel point-of-sale payment platform providing solutions for retailers and consumers. Our

Phelps Digital

“I want a full-time, experienced in-house digital marketing guru but I don’t want to pay

Katapult Website Logo

Katapult is the leading omnichannel point-of-sale payment platform providing solutions for retailers and consumers. Our

Phelps Digital

“I want a full-time, experienced in-house digital marketing guru but I don’t want to pay

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!