What makes a good store logo? – Part 1

Park Home Store Logo

It’s more than just font, size and color. Martin Roberts offers a 60-second dissection of some of his favorite home furnishings logos.

Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. We’re kicking off a five-part series featuring retail designer Martin Roberts, who’ll discuss the logos he helped recreate for four retailers. This week, Martin looks at Park Home. The Pennsylvania store started out as a retailer for car audio systems before converting to a store for furniture, mattresses and appliances.

“Typography has a power impact,” says Martin. “If used properly a company’s sign helps customers quickly come to understand you and what you offer. In the case of Park Home, we wanted a simple design that showed a modern product with value. We did this by incorporating a sans serif font. A serif font often looks high-end or fancy and gives a sense of luxury and expense. This logo is clean, simple and bold. It conveys value.”

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

STORIS Logo

For 30 years, STORIS has been the leading provider of technology to the home furnishings

Gulfstream Shippers Association Logo

Gulfstream Shippers Association is an association that combines the buying power of its members to

Profit Chain

Furniture Retailers have worked hard to build their businesses and they ought to be able

STORIS Logo

For 30 years, STORIS has been the leading provider of technology to the home furnishings

Gulfstream Shippers Association Logo

Gulfstream Shippers Association is an association that combines the buying power of its members to

Profit Chain

Furniture Retailers have worked hard to build their businesses and they ought to be able

Gulfstream Shippers Association Logo

Gulfstream Shippers Association is an association that combines the buying power of its members to

Katapult_HFA Partner Logo

Katapult is the leading omnichannel point-of-sale payment platform providing solutions for retailers and consumers. Our

Gulfstream Shippers Association Logo

Gulfstream Shippers Association is an association that combines the buying power of its members to

Katapult_HFA Partner Logo

Katapult is the leading omnichannel point-of-sale payment platform providing solutions for retailers and consumers. Our

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!