HFA Blog


RewardsLP.com builds customer loyalty for your store

The HFA TeamApr 29, 2019

Chad Burwell wants to get customers into your store … again.  Burwell’s company, RewardsLP.com, creates loyalty programs – the LP in its name – to encourage return visits by customers. Not visits every few years, but far more frequently. In his view, customers should be regular customers and receive rewards


Fix tax mistake, HFA urges Congress

Doug ClarkApr 29, 2019
Current News,Policy Matters - Government Relations

By Doug Clark The Home Furnishings Association, with other business groups, today urged congressional leaders to support a critical tax correction. Identical bipartisan bills filed in the House and Senate promote “investment in local businesses, job creation and other important economic and community benefits,” according to a letter sent today


California State Capitol

California enacts new internet sales-tax law

The HFA TeamApr 26, 2019
Policy Matters - Government Relations

Gov. Gavin Newsome’s signature April 25 put California’s online sales-tax law into immediate effect. The law will replace an earlier administrative order directing out-of-state online sellers to collect and remit sales taxes. AB 147 passed both chambers of the California legislature in April without a single negative vote. It includes


Shoptelligence Logo

Shoptelligence helps shoppers make smart purchases

The HFA TeamApr 25, 2019

Laura Khoury turned shopping frustration into a cutting-edge business that can help Home Furnishings Association members boost sales.  “I started as a frustrated consumer,” says Khoury, founder and CEO of Shoptelligence. “I wanted to see only the products I wanted.”  Khoury, a chemist by training, created a company that uses artificial intelligence


City aims for zero carbon footprint by 2040

Robert BellApr 25, 2019
Current News,Shop Talk

Putting its decades-long green leadership to the ultimate test,  Home Furnishings Association member City Furniture this week announced an ambitious goal of becoming carbon-neutral by 2040. City Furniture’s 2040 Green Promise encompasses the company’s showrooms, warehouses, and offices. It also includes its statewide delivery fleet and massive recycling initiatives, according


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