HFA Blog

technology in the form of a human

Market speaker will help you get into the minds of your customers

The HFA TeamMar 29, 2019

The eyes don’t lie. That’s why mobile eye tracking is an effective tool for consumer research, according to Michelle Adams, founder of Marketing Brainology.  Why hang a banner from the ceiling of your showroom if no one’s going to look? People are much more likely to look down than up. That’s just a


Social Media on Phone

Social media influencers should be working for your store

The HFA TeamMar 28, 2019
Current News

James Charles is an influencer.  Who and what?  James Charles is a 19-year-old internet personality, makeup artist and model, according to Wikipedia.  He has 15 million followers on Instagram, and his YouTube videos have been viewed 1.2 billion times.  In other words, he’s a big-time celebrity whose product pitches convert fans into buyers, which


Sadler’s Home Furnishings

The coolest furniture store in the north

Tim TimmonsMar 27, 2019

It’s not surprising that during my 13 years as a part of the Home Furnishings Association my mind has been trained to instinctively home in on a furniture retail store amid all the other businesses on any give street — very similar to the way my career in graphic design


Award photo

Ho-hum: Darvin brothers honored (again)

Robert BellMar 25, 2019
Current News,Shop Talk

The honors keep coming for Home Furnsihings Association members Steve and Marty Darvin, this time from leaders in their own backyard. Orland Park (Ill.) Mayor Keith Pekau and the village’s board of trustees have recognized the Darvin brothers with the Orland Park Outstanding Accomplishment Award. Darvin Furniture in Orland Park


Congresswoman pushes for furniture safety rules

Doug ClarkMar 25, 2019
Current News,Policy Matters - Government Relations

An Illinois congresswoman says she will introduce a furniture safety bill meant to prevent tip-over accidents. U.S. Rep. Jan Schakowsky, a Democrat who chairs a consumer protection subcommittee, cited deaths and injuries of children from falling dressers. “The fact that children had to die in order for this to come


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