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News
Doug Clark
Tariffs threat draws opposition

President Trump’s Twitter threat Sunday to raise tariffs on imports from China drew a sharp response from a business alliance that includes the Home Furnishings Association. The president appears to be putting pressure on China as trade negotiations continue. “Doubling down on taxing Americans as a negotiating tactic only makes a bad situation worse,” Tariffs Hurt the Heartland said in a statement issued hours after the president’s tweet Sunday. “Taxing Americans when they buy furniture, tools, electronics and groceries should have nothing to do with reaching this agreement. This isn’t leverage to get a better deal, it’s taking money out

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SerranosFurniture
News
Home Furnishings Association
Needing space to grow, Serrano’s Furniture will move to mall

Home Furnishings Association member Serrano’s Furniture is growing again. Only this time the company with eight stores in California’s San Joaquin Valley isn’t adding a store – it’s moving one to a larger location.  The company’s Hanford store has outgrown its 12,500-square-foot downtown building and will move to the Hanford Mall where it will take over a portion of a former Forever 21 store.   Joe Serrano, owner of Serrano’s Furniture, told Hanford Planning Commission members his business is growing and he needs to move “to a more viable area,” according to The Sentinel newspaper.  Serrano opened his first furniture store in 1986 in Delano, a small agricultural town about 30 miles north of Bakersfield. The

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WilsonsFurniture
News
Home Furnishings Association
Confused customers relieved to hear Wilson’s Furniture isn’t closing

Photo: Wilson’s Furniture customers in Ferndale, Wash., called the store after hearing the store was closing. Turns out it was a big misunderstanding. The store’s outlet center will be temporarily absorbed in the main showroom after the building it was housed in was sold. Home Furnishings Association member Wilson’s Furniture found out the hard way just how much it is loved in Ferndale, Wash. When store officials learned last month the building their outlet center was housed in had sold and they needed to move out, they decided to have a closing sale. Unfortunately, the flyers mailed out by the

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Sunnyland-1
News
Robert Bell
Sunnyland opening 2nd store in Frisco

Photo above: Signs in the window advertise the coming of Sunnyland’s new store in Frisco, Texas. Things are looking bright for Sunnyland Patio Furniture. The Dallas-based Home Furnishings Association member is adding a second store in nearby Frisco, Texas. Sunnyland signed a lease to take over a 15,000-square-foot retail space that once sold billiard tables and bar stools. The new store – one of several big changes coming to HFA’s 2017 Retailer of the Year – is expected to open this summer. Brad Schweig, vice president of operations at Sunnyland, said he and his father David had been looking at

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PodiumFeatured
Tech
Home Furnishings Association
Want more and better ratings? Podium will help

You’ve run an attractive family furniture store in your hometown for many years. You offer great products at fair prices and provide top-notch customer service. You’re also a community leader, supporting many worthy causes.  So where did that blistering online review come from?  An occasional complaint is inevitable in the retail trade, but it can live forever in cyberspace, sowing sour seeds across a wide field for all to see. Why can’t more satisfied customers write compliments to present a more accurate picture?  Probably because you aren’t asking them to – or you’re not asking at the right time on the right channel.  That’s where Podium comes in. Podium, a

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Safe
News
Doug Clark
Safety standard changes draw opposition

Proposed revisions to ASTM furniture safety standards drew substantial support in April balloting but also many objections that must be addressed before changes can be made. Voluntary stability standards were adopted in 2000 in response to accidental tip-overs of bedroom dressers and other furniture. In many cases, children were injured and even killed by falling dressers or objects such as televisions placed on top of the units. The Home Furnishings Association urges furniture retailers to make sure that all clothing storage units they sell comply with ASTM voluntary safety standards. HFA also supports the Anchor It campaign led by the

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