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Market speaker will help you get into the minds of your customers

The eyes don’t lie. That’s why mobile eye tracking is an effective tool for consumer research, according to Michelle Adams, founder of Marketing Brainology.  Why hang a banner from the ceiling of your showroom if no one’s going to look? People are much more likely to look down than up. That’s just a simple example of the insights that furniture retailers can gain from Adams’ one-hour presentation in the Home Furnishings Association’s Resource Center at the High Point Market, 2:30 to 3:30 p.m., Saturday, April 6.  A woman with a doctorate degree, who’s taught at the University of Texas at Dallas and Southern Methodist

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Face the change-web
News
Wayne Rivers
Is your store nimble enough to pivot with the times?

A strategic plan can help you adjust to whatever lies ahead. My wife and I were surfing TV recently when we stumbled on that old movie, “You’ve Got Mail.” Do you remember that one? Meg Ryan and Tom Hanks play Kathleen and Joe, a couple of New York singles having a fling on the Internet when having a fling on the Internet really was something new. Of course, what these two don’t realize in the heat of their digital amorous-but-anonymous email correspondence is that they already know and fiercely dislike each other – and for good reason: Kathleen’s precious little

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Social media influencers should be working for your store

James Charles is an influencer.  Who and what?  James Charles is a 19-year-old internet personality, makeup artist and model, according to Wikipedia.  He has 15 million followers on Instagram, and his YouTube videos have been viewed 1.2 billion times.  In other words, he’s a big-time celebrity whose product pitches convert fans into buyers, which makes CoverGirl very smart for hiring him as a brand ambassador – the first male in that role.  Richard Sexton knows that most furniture retailers won’t hire James Charles to promote their stores. But he hopes that mentioning James Charles will inspire them to think about who can influence potential customers and how that

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Firing Someone
Shop Talk
Rob Starr
The Best Ways to Fire Somebody

It’s hard enough letting someone go. Here’s how to make the situation better for both parties. “You’re fired!” In another life, our 45th president made quite a name for himself with those two words. Of course, it’s never that easy to let an employee go, so if you find you must, you need to handle it correctly. Here are some tips to prepare for — and crucial steps to follow — the meeting: Outline what you’re going to say Letting an employee go can be gut-wrenching. To help prepare, outline your case prior to the meeting and include specific incidents

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The coolest furniture store in the north

It’s not surprising that during my 13 years as a part of the Home Furnishings Association my mind has been trained to instinctively home in on a furniture retail store amid all the other businesses on any give street — very similar to the way my career in graphic design and marketing has trained my subconscious to identify fonts anywhere I go. Recently, while visiting my sister-in-law, a lieutenant colonel stationed at Fort Wainwright’s Bassett Army Community Hospital in Fairbanks, Alaska, I spotted a massive furniture store standing nobly against the cold and snow. Sadler’s Home Furnishings. Now, normally I

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Emotions Matter
News
Robert Bell
Emotions Matter

Customer experience still counts. But studies show the most effective way to maximize customer value is to connect with them at an emotional level. Home Furnishings Association member Lael Thompson is the Chief Operating Officer for Sonshine Furniture in Aurora, Colo. Thompson will be the first to tell you the growing success of the family business these past 35 years can be traced to data-driven strategies and old-fashioned common sense. “Every business has to have a certain logic behind its decisions but furniture stores aren’t car dealerships; our customer experience provides an emotional connection.” Lael Thompson This is offered in

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