Surya Inc wins 2025 HFA Manufacturer of the Year
Surya Inc. has been named the Home Furnishings Association’s (HFA) 2025 Manufacturer of the Year, a prestigious honor recognizing excellence in innovation, customer service, and industry leadership. Under the visionary leadership of President Satya Tiwari, Surya has redefined what it means to be a trusted partner in the home furnishings industry. From pioneering product design to fostering deep retailer relationships, Surya’s commitment to excellence continues to set the standard.
A Culture of Collaboration
Surya’s company culture is built on collaboration, creativity, and an unwavering commitment to quality. Their employees, spanning multiple disciplines, play a vital role in shaping the brand’s success. With core values centered around integrity, adaptability, and innovation, Surya fosters a work environment where continuous learning is prioritized. This has allowed the company to stay ahead of market trends while providing its customers with exceptional service and products.
Customer-First Approach to Retail Success
At the heart of Surya’s success is its dedication to providing service to their customers. The company takes a partnership-driven approach, ensuring that retailers receive the support they need to thrive. Programs like the Surya Loyalty Program and Free Sample Program empower HFA members to make informed product selections, minimizing risk and maximizing profitability. Additionally, Surya’s diverse product offerings—including rugs, lighting, textiles, and furniture—simplify sourcing for retailers, creating seamless shopping experiences for their customers.
Surya’s commitment to supporting the HFA community is evident in its sponsorship of the Top 100 Summit for four consecutive years. This initiative underscores Surya’s role as an active contributor to the success of retailers and the industry.
A Marketing Strategy That Delivers
Surya’s marketing initiatives have been instrumental in driving value for HFA members. The company invests heavily in innovative displays and merchandising solutions, enabling retailers to optimize store layouts for maximum sales potential. The launch of interactive digital catalogs with video content has transformed how retailers explore and present Surya’s collections.
The company’s recent website redesign in June 2024 further enhances the customer experience, offering improved navigation and robust search capabilities. Coupled with a dynamic social media presence—leveraging user-generated content under #SuryaSpaces—Surya has built a strong connection with its community, making high-quality home furnishings more accessible and desirable than ever.
Strategic Growth and Innovation
Surya’s ability to adapt and innovate has been a driving force behind its sustained success. In the past year, the company has made significant strategic acquisitions, including Mitchell Gold + Bob Williams, Global Views, and RST Brands, further solidifying its position as a leader in the industry. These acquisitions have expanded Surya’s product portfolio, offering retailers a comprehensive range of thoughtfully designed, artisan-crafted furniture and décor.
The launch of Livabliss, a brand tailored to price-conscious customers, reflects Surya’s understanding of market demands. By making stylish, functional rugs more affordable, Surya continues to provide accessible design solutions that benefit both retailers and consumers.
A Commitment to Social Responsibility
Surya’s impact extends beyond business success—it is deeply invested in social responsibility. The company actively supports over 50,000 artisans, many of whom are women in rural areas, providing them with sustainable employment opportunities. Through initiatives like the Akshaya Patra Foundation, Project Mala, and the Yuvaan Tiwari Foundation, Surya makes a tangible difference in education, health, and economic development worldwide.
Sustainability is also a core focus, with Surya prioritizing eco-friendly materials, ethical sourcing, and carbon footprint reduction. The company’s commitment to OEKO-TEX® certified products ensures that their offerings meet the highest environmental and safety standards.
Looking to the Future
Surya’s leadership team is committed to sustaining innovation and driving future growth. With an emphasis on AI-driven forecasting, omnichannel expansion, and enhanced sustainability initiatives, Surya is positioning itself for long-term success. By continuously investing in technology, employee development, and customer engagement, the company is well-equipped to meet the evolving needs of the home furnishings industry.
Surya’s impressive achievements—ranging from its best-in-class customer service to its trailblazing product design and logistics innovations—demonstrate why they are HFA’s 2025 Manufacturer of the Year.
Congratulations to Surya on this well-deserved honor! Their journey inspires the entire home furnishings industry, proving that success comes from a relentless pursuit of excellence and a dedication to those you serve.
