Okinus helps retailers close the sale and earn repeat customers


Okinus helps retailers close the sale and earn repeat customers

In tough economic times, building and maintaining a solid credit score can be tricky for many consumers. Did you know that more than 60 million American consumers possess a credit score of 650 or less and cannot qualify for traditional financing? Many of these shoppers visit your furniture store regularly only to leave because you don’t have the financing to make the sale.

Instead, they take their business to a furniture store that accommodates their current credit situation by providing them with alternatives to traditional financing, such as Okinus’ lease-purchase program.

The Home Furnishings Association Solution Partner, provides retailers with much-needed options for financing customers who need help most. Okinus’ instant approvals range between $300 and $8,000 and help your customers take home what they want and when they need it – with no credit needed, no embarrassment of rejection, and no long waits for approvals.

“We think of it as everybody wins,” says Ashley Druica, director of marketing for Okinus. “The customer goes home with what they want, and the retailer makes a sale they might have otherwise lost without Okinus. That’s what we strive for every day.”

Free marketing campaign

Okinus offers more than just financing. It also provides in-store marketing materials, links to your website, logo and messaging support for print and, depending on your store volume, might even contribute to CO-OP marketing campaigns. “We’ll actually text your customer base on your store’s behalf just to get them back into your store,” says Druica. That campaign works, too: 27 percent of consumers who use Okinus in your store come back and shop again.

Filling out an Okinus credit application is easy. Consumers complete a one-page online application in your store or from the comfort of their home using the Okinus website. Once submitted, they will be notified of their purchasing power in less than 10 seconds. Once the customer has selected the items they want, you simply input the items into the Okinus retailer portal and create the lease agreement. It’s that simple.

HFA members who sign up to offer Okinus’ financing services receive special deals, including offering shoppers a 120-day early payment option for a $69.95 fee, and no money down for qualified customers. Okinus also offers a 1 percent retailer discount and a $15 spiff for every lease agreement with a 25-lease minimum for the first six months after your initial onboarding. See more, or sign up with them on their HFA member page.

Robert Bell

Robert is the Content Editor for the Home Furnishings Association. For any news about your store, including expansion, personnel, successful initiatives—anything of interest to HFA members, contact us.

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