An attractive showroom, pleasant background music and, perhaps, the smell of leather can put visitors to your store in the mood to buy.
That conclusion comes from a global survey of 10,000 consumers in 10 countries by Walnut Unlimited for Mood Media, an in-store media solutions company.
The Mood Media study focuses on the impact of atmosphere on shoppers’ experiences and behavior. It contends that the ability to touch, feel and try products, as well as music, visuals and even scent, contribute to a preference for in-store purchasing over online buying for most consumers.
More than 80 percent of American shoppers say an enjoyable atmosphere is a key factor in keeping them in your store longer, returning more often and making purchases there rather than through the Internet, according to the survey. Background music is the biggest part of that, but only if it’s good music.
No details were offered on what kind of aromas work best but, as a furniture retailer, you probably should draw from strength – especially if you sell leather products.
