What makes a good store logo? – Part 1

Park Home Store Logo

It’s more than just font, size and color. Martin Roberts offers a 60-second dissection of some of his favorite home furnishings logos.

Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. We’re kicking off a five-part series featuring retail designer Martin Roberts, who’ll discuss the logos he helped recreate for four retailers. This week, Martin looks at Park Home. The Pennsylvania store started out as a retailer for car audio systems before converting to a store for furniture, mattresses and appliances.

“Typography has a power impact,” says Martin. “If used properly a company’s sign helps customers quickly come to understand you and what you offer. In the case of Park Home, we wanted a simple design that showed a modern product with value. We did this by incorporating a sans serif font. A serif font often looks high-end or fancy and gives a sense of luxury and expense. This logo is clean, simple and bold. It conveys value.”

See more:
Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

FamOn logo

At FamOn, we believe the heart of retail lies in the connection between retailers and

Podium Logo

Customer expectations are rapidly changing as they become increasingly obsessed with research and convenience. When

Conquest Digital Solutions

“We increased our volume by 15% with their digital program.” Conquest Digital Solutions is a

FamOn logo

At FamOn, we believe the heart of retail lies in the connection between retailers and

Podium Logo

Customer expectations are rapidly changing as they become increasingly obsessed with research and convenience. When

Conquest Digital Solutions

“We increased our volume by 15% with their digital program.” Conquest Digital Solutions is a

Omni Digital Group

Omni Digital Group is a marketing and software company specializing in Facebook, Instagram, Email, and

Kafene_Website Logo

Fuel Your Sales with Kafene Ready for a smarter way to increase business and reach

Omni Digital Group

Omni Digital Group is a marketing and software company specializing in Facebook, Instagram, Email, and

Kafene_Website Logo

Fuel Your Sales with Kafene Ready for a smarter way to increase business and reach

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.
Stay Informed and Up To Date
Subscribe now to elevate your store's success with expert tips and the latest trends delivered straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!