Friday, October 24 – Monday, October 27, 2025
HFA Retailer Resource Center, 1st Floor, Plaza Suites
The Home Furnishings Association (HFA) is proud to present the HFA Seminar Series at the Fall 2025 High Point Furniture Market. The series offers four days of expert-led sessions designed to equip furniture retailers with cutting-edge strategies, operational insights, and practical tools to thrive in today’s fast-changing marketplace.
Hosted in the HFA Retailer Resource Center (1-527, 1st Floor, Plaza Suites), the seminar series features thought leaders across operations, logistics, marketing, leadership, and technology, ensuring attendees walk away with actionable takeaways to strengthen every aspect of their business.
Key Themes & Seminar Lineup
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Operational Excellence & Profitability
Learn strategies to streamline operations, improve ROI, and boost margins across warehousing, financing, and logistics.
Increase ROI in your Backend Operations – Billy Lindler, USSI (Oct. 24, 9:00 am)
Improve Cash Flow and Maximize Margins with In-House Financing – Ronny Bensimon, Infinity Advantage (Oct. 24, 10:30 am)
Discover the Missing Link Between Sales Growth and Last-Mile Efficiency – Mark Mulhearne, Cigo (Oct. 24, 2:00 pm)
AI in Motion: Transforming Furniture Logistics from Beginning to End – Bob Bauer, DispatchTrack (Oct. 24, 3:30 pm)
Coaching for Success: Unlock Performance with the G.R.O.W. Model – Lorri Kelley, Lorri Kelley Advisors (Oct. 26, 9:00 am)
Warranty Wins: How Smart Retailers Boost Profits and Loyalty – Jackie Massey-Hughes, On Point Warranty (Oct. 26, 3:30 pm)
How Generational and Financial Factors Are Shaping Today’s Buying Behavior – Rob Brown, Snap Finance (Oct. 27, 2:00 pm)
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Smarter Marketing, Consumer Engagement
Sessions spotlight data-driven marketing, omnichannel strategies, and content that resonates with modern shoppers.
Is My Advertising Working? – Chris Hunt, Knorr Marketing (Oct. 24, 12:30 pm)
Digital Gold: Marketing Campaign Tactics Paying Off in Late 2025 – Fredy Wright, Conquest Digital Solutions (Oct. 25, 10:30 am)
Next-Gen Connections: Social Media Strategies for Furniture Retailers – Rob Ball, HFA Sales Academy (Oct. 25, 2:00 pm)
Beyond Digital: How Direct Mail Elevates Omnichannel Marketing – Dan Reynolds & Angelo Mazzella, Spectrum Marketing (Oct. 25, 3:30 pm)
Omnichannel Isn’t Optional: Making Digital Marketing Work Across Every Touchpoint – Michael Lamarti, Jola Interactive (Oct. 26, 10:30 am)
Content That Converts: Winning in Furniture Retail with Video & Storytelling – Alex Back, Couch.com (Oct. 27, 3:30 pm)
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The Future of Retail: AI, Tech & eCommerce
Explore how artificial intelligence, automation, and emerging technologies are shaping the retail experience from the warehouse to the showroom.
AI Friend or Foe? – Richard Harris, Orbit Interactive (Oct. 25, 9:00 am)
How AI Assistants Are Transforming Furniture Retail – Sam Verma, Luminous Tec (Oct. 27, 9:00 am)
Future-Ready Retail: Scalable Visual Content with 3D & AI – Preet Singh & Taylor Jones, imagine.io (Oct. 27, 10:30 am)
Maximizing eCommerce Leads with Expert Strategies – Darrell Dahlberg, Orbit Interactive (Oct. 26, 12:30 pm)
5 Best Practices to Increase Conversions Through Your Cart – Drew Olson, FurnitureDealer.Net (Oct. 26, 2:00 pm)
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Consumer & Market Insights
Understand today’s evolving furniture shopper, their buying behaviors, and what drives brand loyalty in a competitive landscape.
What Shoppers Want: U.S. Insights on Furniture & the Future of Retail – Rochell Heininger, HomeByMe (Oct. 25, 12:30 pm)
Decoding Today’s Furniture Shopper Across the Purchase Journey – Robert Wendt, Elevate Marketing Research (Oct. 27, 12:30 pm)
For a full schedule of events and details on all 20 seminars, visit HFA at High Point Market – Home Furnishings Association.
About the Home Furnishings Association (HFA) Retailer Resource Center:
The HFA Retailer Resource Center allows retailers to learn about the latest trends and strategies to help grow their business. Partner with the leading vendors and experts in the industry and connect with other furniture retailers in a community-driven showroom experience. Learn more at www.myhfa.org/event/high-point-market
