Good branding communicates what you stand for as a business; that branding can be communicated verbally or visually. When retail designer Martin Roberts met with the owners of New Mexico-based HFA member Miller Waldrop, he came away convinced the store needed to project the personal attention and style it offers its clientele on a daily basis. Miller Waldrop does a lot of design work for its customers so the logo needed more of a personal than commercial look.
“They do a lot of personal design work and this logo, with the personal signature-like name and piece of furniture that is more curvy than other logos tells that story,” said Roberts.
