HFA working on your behalf

HFA_CEO_Blog_Working on Your Behalf

These are unprecedented times for everyone, and specifically our industry. The customer journey is a bumpy one, thanks to COVID, and it will be quite a while before it smooths out.

We have been asked by HFA members, small and large, how the association can directly speak to customers to help them understand how important they are to us, set their expectations for future purchases, and explain what our industry is going through.

The result is the letter below, written on your behalf and crafted with the input of your fellow retail members. HFA will be distributing this to media and sending it to every member to be shared on social channels, posted on websites, or sent directly to customers.

I encourage you to do that, so the letter’s sentiments reach as many consumers as possible. The letter is displayed below. Also, you can download the PDF here.

Let’s get the word out!


August 31, 2021

Dear American Furniture Shopper,

The Home Furnishings Industry cherishes the relationship we have with you. You visit our showrooms and websites, purchase our furniture, and allow us into your home to deliver your dreams. It is an honor and a privilege.

COVID has caused most Americans to spend more time at home, and as a result, you have been buying furnishings at record levels. We have proudly walked with you to help update your homes or transform them into your office.

COVID has also disrupted our industry in profound ways. Some factories have faced temporary closures, while the increased demand has caused others in the USA and worldwide to be oversold, resulting in production delays. A shortage of shipping containers, trucks and railcars, and delays at our ports have contributed to unpredictable delivery dates. We know it has been frustrating.

We, the members of the Home Furnishings Association, pledge to give you our best estimate of our expected delivery date and ask for your understanding if our suppliers face further COVID related delays. We are fighting to get you what you want and need as quickly as possible.

With deep appreciation,

The Members of the Home Furnishing Association


Mark Schumacher

Mark Schumacher is the CEO of the Home Furnishings Association. To contact us about important issues or actions facing our retailers, please use our contact form.

See more:

Related Posts

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

Go Fish Digital logo

Go Fish Digital is a dynamic and forward-thinking digital marketing company. Our mission is to

HFA Sales Academy_Logo

Empower and motivate your sales team, develop skills, and change behaviors! HFA Sales Academy offers

Renaissance-HFA Solution Partner

Renaissance is spearheading the furniture industry’s digital transformation via RenCommerce, our virtual business platform –

YOUSEE Studio_HFA Solution Partner

Yousee Studio specializes in 3D furniture modeling, advanced 3D rendering, 360-spin views, and augmented reality

Kafene_Website Logo

Kafene brings innovative lease-to-own purchasing options to industries like furniture, appliances, electronics, and tire and

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.
Stay Informed and Up To Date
Subscribe now to elevate your store's success with expert tips and the latest trends delivered straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!