What makes a good store logo? – Part 4

Good branding communicates what you stand for as a business; that branding can be communicated verbally or visually. When retail designer Martin Roberts met with the owners of New Mexico-based HFA member Miller Waldrop, he came away convinced the store needed to project the personal attention and style it offers its clientele on a daily basis. Miller Waldrop does a lot of design work for its customers so the logo needed more of a personal than commercial look.

Miller-Waldrop“They do a lot of personal design work and this logo, with the personal signature-like name and piece of furniture that is more curvy than other logos tells that story,” said Roberts.

Share this post |

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on print
Share on email
HFA Members

Not an HFA member?

Don't miss out on all of our association benefits!

Here’s what your business needs to know about the COVID-19 outbreak.