HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering practical, retailer-first education at the HFA Retailer Resource Center in Plaza Suites, Showroom 1-52. This April, HFA is putting a bright spotlight on what many retailers say is the most urgent operational challenge in the business right now: logistics and shipping volatility, with a lasting final-mile experience and execution.
A Full Friday Dedicated to Supply Chain & Logistics (Don’t Miss It)
With ongoing disruption across freight markets, delivery expectations, and margin pressure, HFA is dedicating an entire day on Friday, April 24, to logistics and supply chain performance, designed to help retailers reduce damage and delays, strengthen visibility, protect the brand at the doorstep, and turn delivery into a loyalty driver. Retailers will also hear directly from logistics and compliance experts who can provide practical answers on the state of importing, the impact of tariffs, and where potential refunds may (or may not) apply. Other HFA seminars will include:
- State of the Industry: Navigating Supply Chain Chaos
- Last Impressions: Protecting Your Brand at the Customer’s Doorstep
- Cash Flow Is King: Building a Resilient Supply Chain in a Volatile Retail Market
- Turning Logistics Chaos into Customer Confidence
- Beyond the Container Rate: Using AI to Optimize Furniture Supply Chains
- From Dock to Destination: Expert Logistics Insights for Retailers
“Retailers are fighting for every point of margin, and logistics can either protect profitability or quietly erode it,” said Peter Theran, HFA CEO. “This Friday lineup is built to be immediately useful: real-world tactics, hard-earned lessons, and strategies retailers can put to work as soon as they get home.”
Additional Seminar Themes throughout the Market include: Marketing, Technology & Customer Experience
Saturday through Monday, HFA’s Market Seminar Series will also cover the following major forces reshaping home furnishings retail in 2026., HFA’s Market education also reflects the other major forces reshaping home furnishings retail in 2026:
Technology & AI in Retail Operations
Retailers can explore how AI, automation, visualization, and operational systems are changing how retailers market, sell, and support customers, featuring sessions such as Technology Trends in Home Furnishings, From Showroom to Support: How AI Assistants Are Transforming the Furniture Business, and more.
Marketing That Drives Measurable Store Traffic
These marketing sessions address what’s working now, including social strategy and creative “hooks,” connected TV (CTV), omnichannel alignment, and competitive advertising approaches. HFA has also invited a Paramount Senior VP to join an insider discussion on what’s driving measurable revenue with CTV advertising in 2026, alongside Orbit Interactive, in CTV Unfiltered: A Paramount VP Reveals What’s Driving Revenue in 2026. Additional marketing-focused sessions include Beyond Facebook: What Actually Drives Furniture Sales in 2026, Small Retailer Advertising Collective: Compete with the Market Leaders, and Do You Have the Social Hook to Win Customers.
Customer Experience & Conversion
Retailers will also find programming focused on removing friction from the buying journey, building trust, and improving close rates, including Removing Friction from the Furniture Buying Experience, The Future of Retail: Personalizing the Shopping Experience, and HFA will also spotlight true omnichannel execution with the panel The Future of Retail: Connecting Every Customer Touchpoint exploring how to align customer engagement across key channels to create a seamless experience.
Where to Find HFA at High Point Market
All seminars take place at the HFA Retailer Resource Center (Plaza Suites- Showroom 1-527), which retailers can also use as a convenient home base during Market for learning, connecting with peers, and meeting with industry partners.
About the Home Furnishings Association (HFA) Retailer Resource Center:
The HFA Retailer Resource Center provides retailers with the latest trends and strategies to help grow their businesses. Partner with leading industry vendors and experts, and connect with other furniture retailers in a community-driven showroom experience. Learn more at www.myhfa.org/event/high-point-market.
About the Home Furnishings Association:
The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,400 members representing more than 10,000 storefronts globally. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA, visit www.myhfa.org.
