Needing space to grow, Serrano’s Furniture will move to mall

Home Furnishings Association member Serrano’s Furniture is growing again. Only this time the company with eight stores in California’s San Joaquin Valley isn’t adding a store – it’s moving one to a larger location. 

The company’s Hanford store has outgrown its 12,500-square-foot downtown building and will move to the Hanford Mall where it will take over a portion of a former Forever 21 store.  

Joe Serrano, owner of Serrano’s Furniture, told Hanford Planning Commission members his business is growing and he needs to move “to a more viable area,” according to The Sentinel newspaper. 

Serrano opened his first furniture store in 1986 in Delano, a small agricultural town about 30 miles north of Bakersfield. The company has since expanded with stores in Tulare, Hanford, Porterville, Visalia, Dinuba, Fresno and Madera. 

The new mall location will give Serrano’s some much-needed space to expand, said general manager Tracy Wyrick. “Business has been really good,” Wyrick said. “We’ve been needing to make a move for some time. This is going to be a good fit for us.”   

See more:
Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

STORIS Logo

For 30 years, STORIS has been the leading provider of technology to the home furnishings

Mulberry Technology logo

Mulberry is on a mission to help consumers shop with confidence and protect everything they

LS Direct HFA Solution Partner

LS Direct helps clients drive customer conversion and achieve proven incremental ROI at every stage

STORIS Logo

For 30 years, STORIS has been the leading provider of technology to the home furnishings

Mulberry Technology logo

Mulberry is on a mission to help consumers shop with confidence and protect everything they

LS Direct HFA Solution Partner

LS Direct helps clients drive customer conversion and achieve proven incremental ROI at every stage

Katapult_HFA Partner Logo

Katapult: Your Omnichannel Growth Partner in Lease-to-Own Katapult helps furniture retailers tap into a high-intent,

Get The Details YOU FURNISH HOMES, WE FURNISH WAREHOUSES Maximize the Return on Your Largest

Katapult_HFA Partner Logo

Katapult: Your Omnichannel Growth Partner in Lease-to-Own Katapult helps furniture retailers tap into a high-intent,

Get The Details YOU FURNISH HOMES, WE FURNISH WAREHOUSES Maximize the Return on Your Largest

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.
Stay Informed and Up To Date
Subscribe now to elevate your store's success with expert tips and the latest trends delivered straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!