3 Paid Ad Strategies that Get Results for Furniture Retailers

In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture retailer looking to get real ROI from Facebook and Instagram ads, these three proven paid ad strategies will help you drive results, build your brand, and grow your business.

1. Become the King or Queen of Your Space

Too many retailers focus only on the products, promotions, or national brands they carry. That’s fine—but it’s not enough. What sets you apart is you. The most successful retailers we work with at our ad agency aren’t just running ads; they’ve become the most well-known and trusted businesses in their local area. That kind of brand equity doesn’t just happen; it’s built, and the best tool to do it? Video ads.

We recommend creating three specific types of videos that help customers know, like, and trust you:

1. Community-Driven Video: Introduce your business by showing your face (or a team member’s), your location, and the problems you solve for customers. This is your “why us” video. Highlight your connection to the community and what makes your store different.
2. Selling Process Video: Explain the process you use to help someone furnish their home. This could be a 3- or 5-step walkthrough of how your team helps customers find the perfect piece or design an entire room. Position yourself as a guide, not just a seller.
3. Store Walkthrough Video: Film a 60-second walkthrough showing your store’s inventory and the categories you specialize in. This is where you showcase your selection and give viewers a feel for what to expect when they visit, keeping your personality front and center.

Pro Tip: You don’t have to be on camera—but if you’re willing, it goes a long way. If not, choose an upbeat team member who truly believes in your business to represent your brand.

2. Tight Targeting Radius = Better ROI

When it comes to Meta ads (Facebook + Instagram), we always recommend a tight targeting radius, especially for furniture stores. A 10-mile radius is typically ideal. Here’s why:

• Higher in-store traffic: People near your location will likely stop by.
• Lower acquisition costs: You won’t waste ad dollars on people too far away to convert.
• Higher ROI: You’re maximizing impact while minimizing spend.

This strategy works especially well for campaigns targeting new customers. Keep it local and relevant. Your ideal audience is already nearby—you must reach them correctly.

3. Use POS Data to Drive Repeat Sales

You’re sitting on a gold mine if you can access your POS data. Most retailers don’t realize its power when used with Meta Ads. Here’s how to leverage it:

1. Export a CSV file from your POS system that includes your customers’ first and last names, email addresses, and phone numbers.
2. Google “Facebook custom audience upload” and follow the steps to upload this file to your Meta Ads account.
3. Meta will then match those customers to their Facebook and Instagram accounts, allowing you to serve ads directly to them.

This strategy keeps your store at the forefront of past customers’ minds and encourages repeat purchases. Even better? You can now split your ad budget between campaigns targeting new customers and campaigns re-engaging existing ones, giving you a complete, balanced strategy.

Let’s Recap

To grow your furniture business using Facebook and Instagram ads:

1. Invest in video content that builds trust and awareness.
2. Use a tight targeting radius to focus on high-converting local customers.
3. Leverage your POS data to retarget past customers and drive repeat visits.

These three paid ad strategies work because they combine brand building with smart targeting and data-backed marketing. If you’re not already using them, now’s the time.

If you need help implementing any of these paid ad strategies for your store, Omni Digital Group is happy to help.