Synchrony Named HFA 2025 Partner of the Year
In the retail home furnishings industry, partnerships that truly make a difference stand out. This year, the Home Furnishings Association (HFA) has proudly named Synchrony as the 2025 HFA Partner of the Year—a testament to their unwavering commitment to helping furniture retailers thrive through innovative financing solutions, customer-centric services, and a deep-rooted dedication to the industry.
A Legacy of Support and Growth
For over 90 years, Synchrony has been a driving force in consumer financial services, providing retailers with the tools they need to increase sales and enhance customer experiences. Their dedication to home furnishings retailers is evident in every facet of their partnership with HFA. Whether it’s through customized financing programs, strategic marketing initiatives, Thought Leader Sponsorships, or cutting-edge digital tools, Synchrony continues to lead the way in helping HFA members grow their businesses.
Elevating the Consumer Experience
Synchrony understands that exceptional customer service is at the core of every successful retailer. Their investment in advanced training programs has resulted in a customer support team that not only resolves issues efficiently but also acts as a strategic partner to retailers. With over 636,000 courses completed by Synchrony employees last year, the company ensures that its team remains knowledgeable, proactive, and prepared to serve HFA members and their customers.
Driving Sales Through Innovation
Innovation is the heartbeat of Synchrony’s success, and its efforts to provide cutting-edge financial solutions have transformed the way HFA members do business. Through initiatives like their UNIFI digital apply-and-buy tool and multi-source financing partnerships, Synchrony has made it easier for retailers to offer seamless financing options, ultimately driving higher ticket sales and increasing customer approvals.
Synchrony’s commitment to leveraging AI and digital solutions is also making waves. Their AI-enabled virtual assistant, Sydney, has reduced live chat volume by more than 50%, allowing customer service agents to focus on high-value interactions. This focus on technology ensures that HFA retailers have the most efficient tools at their fingertips.
A True Partner in Marketing and Engagement
Beyond financing, Synchrony actively helps HFA members attract and retain customers. In the past year alone, Synchrony launched 67 cardholder communications and 92 merchant emails, leading to over $31 million in net sales. Their strategic holiday promotions, store-level incentives, and training programs empower retailers to maximize customer engagement and drive revenue growth.
Looking Ahead
Synchrony’s recognition as HFA’s 2025 Partner of the Year is well-earned. Their ability to merge financial expertise with technological innovation and a genuine commitment to retailer success sets them apart. As they continue to evolve, one thing remains constant: their dedication to empowering HFA members with the tools, insights, and support needed to thrive in an ever-changing retail environment.
From innovative financing solutions and cutting-edge digital tools to strategic marketing support, Synchrony continues to set the standard for what a true industry partner should be. As the retail landscape evolves, HFA members can count on Synchrony to provide the expertise, technology, and support needed to thrive. Here’s to another year of growth, innovation, and success together!
Congratulations to Synchrony for this well-deserved honor, and here’s to another year of groundbreaking partnership and success in the home furnishings industry!
