Go Fish Digital and the Home Furnishings Association (HFA) are thrilled to announce a strategic partnership. This collaboration aims to empower retailers with the digital marketing strategies and expertise they need to succeed in today’s increasingly online ecosystem. Go Fish Digital has a long history of working with furniture retailers: from independent stores to nation-wide stores such as Joybird.
The Rise of Online Shopping in the Home Furnishings Industry
The retail landscape has undergone a seismic shift in recent years, with a significant uptick in digital purchasing behavior. Consumers are now more comfortable than ever browsing product options, comparing prices, and even making substantial purchases online. This shift has been accelerated by the COVID-19 pandemic, making an omnichannel presence not just a convenience but a necessity for many consumers.
The Need For Omnichannel Presence
It’s clear that having a robust digital presence is no longer optional for retailers—it’s a must. Retailers need to think holistically about their omnichannel presence, which includes various channels such as:
Paid Media: Running targeted and automated ads to reach potential customers using platforms such as Google Ads and Performance Max.
SEO: Ensuring that the website performs well in search engine results for revenue-driving queries.
Online Reputation Management: Actively managing online reviews and customer feedback to build trust.
Content Marketing: Providing valuable content that helps consumers make informed decisions.
A Focus on Data-Driven Strategies
One of the hallmarks of the approach at Go Fish Digital is a focus on data. In a landscape as dynamic as digital marketing, making decisions based on gut feeling or intuition isn’t sufficient. They leverage data points to understand consumer behavior, track key performance indicators, and measure the ROI of different marketing activities. This data-driven approach ensures that they are always moving in the right direction and allows them to make real-time adjustments to optimize digital marketing performance.
The Go Fish Digital and HFA Partnership
Go Fish Digital brings to the table a wealth of experience in all these channels. They specialize in creating customized, data-driven digital marketing strategies that can help retailers drive revenue for their core product areas.
HFA members will benefit with Go Fish Digital with exclusive offers, including specialized audits and insights. Their services are designed to be comprehensive, covering everything from the initial strategy formulation to execution and ongoing optimization.
