What makes a good store logo? – Part 5

The Sofa Store logo on their building

The Sofa Store: To stand out, keep it simple.

Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Retail designer Martin Roberts’ series on logo design’s he’s helped recreate for home furnishings retailers ends this week with The Sofa Store in Maryland. When the owners wanted to position themselves as the go-to store for a new sofa, they knew exactly what they wanted. Robert seized their vision.

“There’s a lot of competition these days and they didn’t want to just be any other sofa store,” says Martin. “They wanted to be known as the sofa store. We kept the font simple and focused on the size for emphasis.”

See more:
Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

Katapult_HFA Partner Logo

Katapult: Your Omnichannel Growth Partner in Lease-to-Own Katapult helps furniture retailers tap into a high-intent,

Service Technologies_HFA Solution Partner

Service Technologies’ Service Hub software platform puts warranty claims management, field service & delivery management,

Jola Interactive logo

Jola is a specialized digital agency that partners with retailers and manufacturers to build web

Katapult_HFA Partner Logo

Katapult: Your Omnichannel Growth Partner in Lease-to-Own Katapult helps furniture retailers tap into a high-intent,

Service Technologies_HFA Solution Partner

Service Technologies’ Service Hub software platform puts warranty claims management, field service & delivery management,

Jola Interactive logo

Jola is a specialized digital agency that partners with retailers and manufacturers to build web

Zelman Logo

Zelman is the preeminent boutique research firm in the housing sector. We equip global institutional

American Consulting Group Logo

Need an in-house human resources department? We have you covered. Unlimited phone access to HR

Zelman Logo

Zelman is the preeminent boutique research firm in the housing sector. We equip global institutional

American Consulting Group Logo

Need an in-house human resources department? We have you covered. Unlimited phone access to HR

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.
Stay Informed and Up To Date
Subscribe now to elevate your store's success with expert tips and the latest trends delivered straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!