Using List-Based Advertising to Boost Sales

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Use Your Customer List for Advanced Digital Targeting

Lists are a staple in our daily lives—for groceries, task management, or home renovation planning. In digital advertising, lists play a pivotal role in targeting specific audiences with personalized messages. For furniture businesses, leveraging list-based advertising can help attract new customers, re-engage past buyers, and stay ahead in a competitive market.

Why Lists Matter in Digital Advertising

The strength of digital advertising lies in its precision. Using customer lists, furniture stores can target customers based on behaviors, demographics, and even specific life events like moving into a new home. A customer list can include previous customers, prospective buyers, or people who have never heard of your business, opening endless possibilities for tailored advertising campaigns.

List-Based Advertising Products for Furniture Retailers

  1. Display Ads
  2. Target potential customers browsing home décor websites with visually appealing display ads for sofas, dining sets, or bedroom furniture.
  3. Native Ads
  4. Blend ads for your best-selling furniture into online content, such as articles about home design trends or tips for small-space living.
  5. Video Pre-Roll
  6. Show a quick video ad featuring a holiday sale or new furniture collection before home improvement or lifestyle YouTube videos.
  7. Social Mirror Ads (including OTT)
  8. Repurpose your Facebook posts or Instagram videos as ads to target furniture shoppers across various platforms and websites.
  9. Mobile Conquesting
  10. Use mobile ads to engage shoppers while they’re on the go. Target those near your store or competitors’ locations and show them ads inside mobile apps, websites, and games.
  11. Address Retargeting
  12. Create mini geo-fences around neighborhoods to advertise luxury furniture collections to high-income households or starter furniture to college students.

Advanced Strategies: Custom Audience Matching and Lookalikes

Custom Audience Matching for Furniture Stores

By uploading customer emails, addresses, or phone numbers, furniture retailers can deliver targeted ads:

  • Re-engage Past Buyers: Show ads for complementary items like a coffee table to customers who recently bought a sofa.
  • Seasonal Promotions: Reach out to customers who purchased last winter during a new holiday sale.

Custom Audience Lookalike for Expanding Reach

Use your existing customer list to target individuals with similar tastes and buying behaviors. For instance:

  • Upscale Furniture: Attract new audiences who share characteristics with your luxury buyers.
  • Starter Furniture: Engage a younger audience mirroring your budget-friendly shoppers.

The Power of Insights for Better Targeting

Using custom audience strategies generates an Insights Report, which reveals valuable data about your customers, such as:

  • Demographics: Understand if your customers are young professionals, families, or retirees.
  • Income Levels: Target higher-income households for luxury collections or budget-conscious families for affordable furniture.
  • Life Stages: Advertise nursery furniture to expecting parents or ergonomic home office furniture to remote workers.

Location-Based Targeting for Brick-and-Mortar Stores

Address Targeting for Furniture Showrooms

With geo-fencing, you can serve ads to individuals visiting nearby home improvement stores or your competitors.

  • Example: Create a geo-fence around a major retail competitor to show ads for your local, family-owned furniture store.

Retargeting Visitors

If someone visits your store or showroom, continue showing them ads for specific items they browsed, encouraging them to return.

Results You Can Measure: Match Back Reports

Understanding ROI is crucial for furniture businesses. You can match this data with your ad lists by tracking sales, consultations, or showroom visits to see how many conversions your campaign generated.

  • Example: If 50 customers visited your store after clicking on your ad, a Match Back Report can link those visits to specific list segments. However, it’s important to note that Visit Tracking may not capture all individuals who see the ad and then visit your store due to privacy settings and usage on some customers’ phones.

Bringing It All Together

Combining list-based advertising with precise targeting for furniture retailers can create impactful campaigns. Here’s how:

  1. Target New Movers: Promote “whole-home furniture packages” to individuals who recently bought homes.
  2. Re-engage Dormant Customers: Send exclusive discounts to customers who haven’t purchased in over a year.
  3. Seasonal Pushes: Advertise outdoor furniture to previous buyers each spring or holiday dining sets in November.

By using lists strategically, furniture stores can personalize customer experiences, boost sales, and track ROI effectively. With the right tools and strategy, the possibilities are endless for showcasing the latest trends, running seasonal promotions, or re-engaging past buyers.

 

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