Home furnishings retailers are discovering the power of text marketing messages to communicate effectively and revitalize their sales. By utilizing this powerful tool, they can innovatively engage with customers while creating opportunities for increased traffic and revenue growth.
Here are six ways to use text to drive retail sales:
Driving Immediate Engagement
Keep customers engaged and informed by giving them exclusive access to deals, promotions, and other high-value information via text marketing messages. Ensure the messaging engages with a link so they can take immediate action!
Increase Sales with Pop-Up Promotions
Need to move inventory and drive customer purchases? Consider a pop-up promotion – it’s an effective way of encouraging customers to take action today rather than wait.
Example Text: Smith’s Furniture: It’s a SURPRISE weekend SALE! 20% off + Free shipping. Use code WEEKEND in-store or online. https://sofa.us/w76H – Tex STOP to opt-out
Encourage Foot Traffic
Texting is becoming an increasingly effective way to get customers in the door during low-traffic times. Offering a “show, this text” incentive encourages people to add your store visit into their immediate plans and helps ensure success for both them and you! Tracking customer engagement makes it possible to determine the ideal value that will make visiting worthwhile.
Example Text: President’s Day at Dan’s Designs gets you $50 off a $500 purchase. Now thru Monday. Show this text in our store to redeem. STOP opt-out.
Experiment with Coupons
Enhance your customers’ shopping experience and drive sales with creative coupon offerings like BOGO discounts, gifts with purchases, or other rewards. Make the most of excess inventory while creating a buzz around new product additions – it’s an effective strategy to engage shoppers!
Example Text: Summer Sizzle is now thru July 4. You get a free bag of pellets when you buy a Traeger Smoker. https://traeger.us/w776H STOP to opt-out.
Leverage Data to Engage and Move your Campaign Forward
A carefully assembled contact list can be your secret weapon for personalizing content and boosting sales. By categorizing customers, you can fine-tune messaging based on their preferences. Keep track of real-time text engagement such as click-through rates (CTR) and ROI – this data could help determine what works with prospects, enabling you to adjust accordingly in the future!
Use Drip Campaigns to Drive Customers Down the Funnel
A drip campaign can be a great way to continue engagement regarding potential purchases and to nurture customers at different points along their customer journey.
Example Text: Dave’s Dining Den: We have new collections ready to take home. Come in and find your style—text STOP to opt out.
Inform on In-Store and Virtual Events
Keep shoppers informed and connected with text messaging! Text marketing messages provide an ideal platform to educate customers about educational content or virtual events. Keep your store’s community-like atmosphere alive by utilizing this unique communication tool for sales promotion.
Example Text: Jone’s Design Center- Our design class schedule is up https://design.us/w76H. Register for a class and get 15% OFF your next product purchase. STOP opt-out.
Engage with one-on-one chat
Personalized one-on-one conversations are an excellent way to strengthen the bond with customers. With direct dialogue, you can demonstrate that their input and requests matter to your business – allowing for unique opportunities like personalized shopping assistance or special loyalty offers! Streamlining these services into a single package will leave them feeling valued.
Example Text: Redesigning your living room? Text DECOR for a Joe’s Design Center design staff recommendation to help you. STOP opt-out.
Text marketing messages are a great way to reach customers and enhance your business, but complying with FCC rules can take time and effort. That’s why HFA has partnered with Podium to assure members that their text-based communications are compliant and reach people who want them. Take advantage of this vital advantage – start sending texts today!
