In the years since ChatGPT’s rise to prominence, new AI products and AI methods have taken nearly every industry by storm. Unsurprisingly, the marketing industry has also experienced radical changes on every level, from how advertisements are built to how these ads are delivered to potential customers.
With cutting-edge AI-powered tools and AI Methods now available for any business to implement in their marketing efforts, utilizing them to make your marketing strategies more efficient and effective is more important than ever. If you want to stay ahead of the curve, save on valuable resources, and level the playing field against your competition, read about some of the following use cases for AI methods in your marketing efforts!
Research
When it comes to marketing, every business has unique needs, and each industry has its own unspoken rules and best practices. Certain campaign types perform better than others as different advertising mediums are more effective at reaching different market segments. Finding your business’s niche amidst it all can be a huge challenge.
As a business owner, your responsibilities extend far beyond keeping up-to-date on what audiences you’re having the most success with and what trend of the month is driving engagement. Juggling your business’s maintenance, ensuring your employees have everything they need to do the job, and charting a course to success is a lot for even the most accomplished business owners. This is where AI can help!
AI tools like Chat GPT can streamline your research process and quickly get you the answers you need without poring over pages upon pages of Google results for hours. Chat GPT can also help with simple but tedious information gathering, including compiling nearby zipcodes, gathering basic information about your competitors and their locations, and much more! Introducing this into your research workflow can turn dozens of searches and hours of poring through different results into just a few simple queries!
Even if you don’t have the time to conduct research manually, AI can still help you reach your goals without lifting a finger! Dozens of AI market research companies have emerged that help you gather useful information on your markets and ultimately find more success in reaching clients. These companies use AI technology and machine learning algorithms to analyze data efficiently and identify market and customer behavior trends with high accuracy in a fraction of the time required by traditional methods. The companies that employ these methods range from industry titans like Google to newer startups like Native, Trend God, Answer Rocket, and more!
Ideation
While the importance of good market research can’t be overstated, it’s only one part of the big picture. You can have the best datasets in the world at your fingertips, but they won’t be worth much unless you have creative marketing strategies.
Many businesses have a brand, but not many businesses have good branding. It’s easy to whip up a logo and a color palette, but what’s harder is developing a strong brand that connects with customers so well that they don’t even have to think about what they’re looking at to know it’s yours. Building effective branding requires a lot of thought and consideration- what’s your tone? What’s your niche? What sets you apart from your competition? What do you want clients to feel when they think of you?
Coming up with good answers to these questions isn’t always easy, and tying them all together effectively is even harder. Thankfully, AI tools like ChatGPT can be an effective sounding board to help you sort the wheat from the chaff and tie the best parts of your brand into one cohesive package. Even if you have nothing but a business name and a dream, with enough prompting, you can create something amazing from nothing using AI.
Branding, while important, is only one part of a business strategy. As a business owner, you still need to come up with eye-catching promotions and attention-grabbing marketing collateral to bring people into your store in the first place. Brainstorming ideas for this is easier said than done. There are so many factors to consider- what does your audience like? What’s popular right now? What kinds of messages resonate with the most people? The list goes on, and AI can help you find all these answers and more.
With AI, you can instantly generate dozens of promo ideas, slogans, catchy social media captions, and more! Instead of spending hours writing down ideas and sorting through them, simply ask your AI platform of choice what kinds of promos are popular this time of year or what social media trends are getting the most traction, and get the answers you need in seconds!
Content Creation
We already know AI can help you research effective marketing strategies and develop a wealth of ideas to base your branding and promotional efforts, but that’s only the beginning. AI can also help your team generate content for your business to use in a fraction of the time!
As mentioned before, keeping up to date with social media trends is imperative for driving engagement. What better way to convert those trends into useful captions and quotes than feeding them into AI? By simply providing your AI of choice with the ideas you want your content to focus on, you can generate dozens of attention-grabbing copy options at the click of a button!
There is so much more to composing effective copy that AI can help you with. Generating vibrant, engaging images and graphics extremely quickly has never been easier; just describe what you want for your AI platform of choice, such as DALL·E and Adobe generative AI. Design work is time-consuming and expensive, and any extra tasks to take care of during extra busy seasons slow down your workflow drastically. Using generative AI to put together graphics for social media, or at the very least translate your ideas into a visual reference for your design team to base their work on, can save dozens of hours and thousands of dollars!
More recently, AI companies have begun to delve into website creation. Longstanding website builders like Squarespace, WordPress, and Wix have all begun integrating AI into their services to allow you to describe the site of your dreams and generate it in minutes. Other startups, like wegic.ai, have taken similar approaches with more comprehensive and AI-focused foundations. Regardless of which service you choose, AI can help you build the digital home of your business in much less time than other traditional methods.
Lead Management
Finding good leads and engaging with them effectively is a game changer in driving sales, but it’s easier said than done. Traditional methods for gathering leads include referrals, social media marketing, email marketing, cold calling, etc. Some services allow you to passively gather leads from website visitors so you can prepare lists of prospective clients to target with minimal effort.
Aligning these tried-and-true methods with AI in the ever-shifting marketing landscape can revolutionize your lead-gathering efforts. Even the best traditional lead management methods run into their limits, but the sheer processing power of AI can overcome these limits much more easily.
Services such as leadIQ, seamless.ai, and drift employ AI to automate the process of gathering leads by analyzing various data sets to determine the best leads to focus on from a veritable ocean of prospective customers. But that’s not all. AI can also help you effectively engage with leads you’ve captured! By setting up AI chatbots or using AI for effective social media listening, you can keep your leads engaged and learn what makes them tick through data analysis that just isn’t as feasible without AI.
In marketing, there’s a vast array of factors that business owners consider to remain successful. AI can help your business make the most of what you have with minimal effort, from research and ideation about potential business strategies to the actual process of creative content and marketing collateral. AI can even help you manage relationships with past clients and potential leads so you can continue attracting the best customers for your business without sacrificing other departments. Stay ahead of the competition by integrating some of these AI methods into your marketing endeavors and see how AI can help elevate your business to the next level.
If you need help incorporating AI methods and tools into your digital marketing efforts, contact Esquire Advertising, an Ad Tech company with a full-service in-house advertising and marketing agency pushing the limits of advertising performance.
