Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably nervous. A shopper discovers a sectional they love, tests the comfort, scrolls through images online, and then pauses with the same questions we hear again and again:
- Will this really fit?
- Will it match my décor?
- What does it look like from every angle?
- If I customize it, what does that version actually look like?
These questions aren’t hesitations, they’re smart decisions. Furniture is a meaningful investment in someone’s home and daily life. That’s exactly why 3D tools have become so important as part of Raymour & Flanigan’s customer experience process. They give customers the clarity and confidence they deserve, whether they begin their journey online or walk straight into one of the Raymour & Flanigan showrooms.
When Imagination Isn’t Enough
Furniture shopping has always required visualization. Online, customers see measurements and a handful of photos, but that doesn’t always translate into how a piece will feel in their home. In a showroom, they can experience comfort, quality, and fabrics—yet still wonder how everything will work with their layout or lighting.
We hear it constantly: “I just can’t picture it in my room.”
Most people aren’t trained to visualize scale or color combinations, and custom sectionals add even more possibilities. Many collections include combinations that no physical showroom could fully display.
That’s where 3D steps in.
It closes the gap between imagination and certainty.
How 3D Tools Support Confident Purchase Decisions
Augmented Reality Removes the Guesswork
With AR, customers place a true-to-scale piece right inside their home using only their phone. They instantly see:
- How the furniture fits
- How much space does it leave
- How the fabric works with their existing décor
What used to feel overwhelming becomes a moment of confidence. Customers can make decisions grounded in how they actually live—before they ever step into a store.
Visual Sectional Configuration Expands What’s Possible
Our sectional configurator has transformed how customers shop and how our associates guide them. It shows only valid configurations, lets customers rotate and view every angle, updates measurements in real time, and helps people understand scale instantly.
In stores, our team can recreate or modify what a customer explored online—whether they want to adjust size, change arms or bases, swap fabrics, or simply compare options side by side. It turns “I think this could work” into “I know this will work.”
Better Fit, Bigger Confidence, Easier Decisions
Recently, a customer planned to buy a three-piece Artemis sectional. After learning they had more space at home, we opened the configurator and showed them a larger version in their preferred fabric. Seeing it visually helped them choose a layout that truly fit their room—and how they planned to live in it.
Another customer came in after building a configuration of our Enbright sectional online. They were curious how it would look in a slightly different setup, so we opened their saved layout and explored variations together. Seeing their original design—and how easily it could be adapted—made the decision straightforward and reassuring.
This pattern is becoming the norm: customers start online, explore in detail, then come into the showroom to confirm, compare, and complete their vision. The experience feels natural and connected—exactly how shopping should feel.
3D Tools Prepare Customers Before They Even Walk In
We’ve noticed a clear trend that customers spend more time on product pages when 3D tools are available. They explore deeper, answer their own questions, and understand their options before they even connect with us. Those who use 3D often show stronger intent—whether they continue online or visit a showroom. And far from replacing the in-store experience, these tools help customers arrive more prepared, more confident, and more excited.
Furniture shopping is no longer a straight line. It’s a loop between home and showroom, digital and physical—and 3D makes that loop feel seamless.
What’s Next for 3D at Raymour & Flanigan
We’re expanding our 3D program with 3D Cloud 3D visualization software across more categories and SKUs, as the value is undeniable. These tools aren’t “nice to have” anymore; they’re becoming essential.
3D helps customers:
- Visualize their space
- Explore customization options
- Understand scale and fit
- Make decisions they feel great about
Whether a shopper begins on their sofa or in ours, we want the experience to feel connected, clear, and rooted in real-world confidence. That’s the Raymour & Flanigan standard—supporting customers every step of the way as they create the comfort of home.
3D tools by 3D Cloud help us do exactly that.
